So last week Apple announced new products. Yawn. The Cult of Apple worshipped their God, and millions of words were written praising His Wisdom. However the most interesting comment I’ve read so far was about the political content of Steve Jobs’ presentation.
Alastair Rankine writes that the Macworld Keynote has moved from slick-but-reality-distorted marketing into the realms of straight-out entertainment, and then criticises Randy Newman’s performance. Not because it was crap (which, being Randy Newman, is inevitable), but because it was political.
Criticism of the Bush administration is something I obviously have a lot of time for. But is it suitable for a consumer product launch? …
Mix politics with business and you take a risk with a relatively small upside but a big downside. If your politics match mine, we are no more likely to do business together than before we knew each otherâ€™s positions. But if our politics disagree, this difference becomes a barrier that we each have to overcome in order to do business together.
Iâ€™m not arguing for censorship or anything. Iâ€™m just saying that the separation of politics and business is crucial for the success of both.
Business is about making money, yes, but sometimes I think itâ€™s wrong to â€œleave politics at the doorâ€. In fact, is it even possible?