OK, I know that at one level I’m being sucked in by the very cult of celebrity I despise by even mentioning this, but… Paris Hilton has been offered a million dollars to teach a one-hour class on “How to Build Your Brand.”
Bill Zanker, president of The Learning Annex, previously paid Donald Trump $1.5M to lecture his students, so he must reckon Paris is roughly 67% as good:
“She’s a brilliant entrepreneur. I believe she can offer her knowledge and give back to other entrepreneurs. She’s obviously brilliant, and my students would love her.”
Bill, I’ll give you the Paris lessons for free:
- Start off rich. If you’re rich, you’ll automatically be invited to parties where paparazzi swarm. And without having to work for a living, you’ll have time for all the parties.
- Start off stupid. If people see that you’re rich and stupid, they’ll reckon it’ll be easy to separate the fool from her money. You’ll get a lot of attention. Just ask Rob Mills.
- Slut around like there’s no tomorrow. There’ll be plenty of Names at those parties. Pick a few and pork away! It’s all a numbers game anyway, so you’re aiming for quantity, not quality.
Et voila! An instantly-recognisable global brand!
Thanks (well, I guess it’s thanks) to Zern Liew for emailing me this vital information privately.