Social media’s pink-toned guru, as I called her, Laurel Papworth is currently in Saudi Arabia helping launch an online social network for Arab women. And she’s nervous. Her first post from Jeddah is fascinating. “No matter how naive I may be in some things, no waaaaaay can I pretend this community is just another oh, dating site, or tv show, social network. It’s a game changer, a rule breaker. Newsflash: social media is disruptive!”