Tag: social networks

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Talking Google vs Facebook on ABC Gold Coast

I continue to be fascinated by what I get asked to talk about on the radio. Today it was news about Google, with an amused emphasis on the product names.

The station was ABC Gold Coast, the presenter was Bernadette Young, and producer Nicole Gundi had chosen two specific stories. The Australian’s coverage of the launch of Google+, the competitor to Facebook, and the Herald Sun’s story on the smartphone operating system wars.

Speaking live from the pub at fairly short notice, I managed to wrap a few facts and opinions into the 10-minute interview. And here’s a recording.

Podcast: Play in new window | Download (Duration: 10:10 — 4.5MB)

This material is ©2011 Australian Broadcasting Corporation, presented here as always because the ABC doesn’t post it and it’s a decent plug for them.

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Weekly Wrap 50

A weekly summary of what I’ve been doing elsewhere on the internets. This week was mostly about the AusCERT information security conference on the Gold Coast, although a few things relating to the previous week dribbled through.

Podcasts

  • Patch Monday episode 88, “Social business + cloud != revolution”, based on material recorded at NetSuite’s SuiteWorld conference the previous week.

Articles

What a lot of articles we have this week! I was covering AusCERT as part of the ZDNet Australia team, and the Technology Spectator article was actually written the week before. There’ll be more AusCERT articles next week.

Media Appearances

  • I was asked to do a bit of trickery before Bennett Arron’s keynote at AusCERT. It didn’t go quite as planned. When Munir Kotadia produced the Day 1 Highlights video, he made sure that no-one forgot.

Corporate Largesse

  • I travelled to the Gold Coast for the AusCERT Conference on information security. My air fares, accommodation and breakfast were covered by CBS Interactive, ZDNet Australia’s parent company, as is normal for freelancers so that doesn’t count as largesse. AusCERT provided free conference entry, as is normal for any media attending, and that included meals and drinks at the social events. In the goodie bag was: webroot Personal Security and Mobile Security for Android from, erm, webroot; notebooks from webroot and Juniper Networks; PostIt-style thingies from Symantec; pens from RSM Bird Cameron, Citrix, Netgear and M86 Security; a Rubik’s Cube from WatchGuard; 3D glasses from SecurityLab; a yoyo from McAfee; and, via a voucher, an AusCERT conference t-shirt. I’ll have more to say about this later. I was also given a t-shirt by Sophos and a stubbie holder from Splunk.

Elsewhere

Most of my day-to-day observations are on my high-volume Twitter stream, and random photos and other observations turn up on my Posterous stream. The photos also appear on Flickr, where I eventually add geolocation data and tags.

[Photo: Sunrise over the Pacific, Surfer’s Paradise, taken from my room at the Crowne Plaza Hotel in 17 May. I didn’t really bother trying to take a good photo, it’s just a snapshot from my phone. Sometimes I wonder why I bother.]

[Update 3 May 2013: Edited to fix broken link to Patch Monday podcast.]

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Getting to grips with LinkedIn

Thanks to my recent posts about my confusion about the point of LinkedIn and coming to the conclusion that LinkedIn is a giant Rolodex, I was treated by their PR firm to a briefing session. Here’s what I learned.

On Monday Shiva Kumar, an associate director at Edelman, spent 90 minutes over coffee running through the advanced features, mostly following the sequence of items in How Journalists Use LinkedIn.

The key lesson for me was that while LinkedIn is certainly useful for recruiters and job-hunters, it’s even more powerful when you think of it as a global database of professionals and their skills, experiences and connections, and use it for smart data mining — and by that I mean data mining that’s aware of the structure of people’s working relationships.

Continue reading “Getting to grips with LinkedIn”

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So LinkedIn is a giant Rolodex, eh?

The other day I expressed my confusion over the point to LinkedIn. I now have the answer, thanks to an overwhelming number of comments. It’s a giant self-updating Rolodex. And it’s main use is recruitment — employees or freelancers finding work, or recruiters looking for staff.

That explains why it wasn’t making sense to me: I’m not in any of those categories. And when I am looking for work, well, I do media stuff. The people I’d want to contact are very public and easy to find. And I’m not wanting to “grow my business”. Fuck I hate that phrase.

That said, I can see that LinkedIn might be a useful tool for keeping track of the various people I interview for my media projects. Provided that LinkedIn allows me to add my own private notes to contacts — does it? — I’ll give it a go for a couple months and report back.

What also intrigued me is that having my comments posted on Hacker News led to a 2300% spike in traffic overnight — as well as a few people pimping their own internet start-ups. A different culture. Personally, I find the idea of drive-by commenting on a stranger’s website to promote your business to be… tasteless.

I agree with several people’s point that as a social network there isn’t much social in LinkedIn. People only checked back infrequently — such as when they were looking for jobs. I can see that LinkedIn is trying to encourage you to use the site more often, what with groups and stuff, but I got the feeling that this isn’t the way most people use the site. Am I right there?

Finally, as one person put it on Twitter, LinkedIn seems most useful for people who use “network” as a verb. Harsh, but fair.

[Update 30 March 2011: I’ve received a briefing session on LinkedIn, which I’ve now written about in Getting to grips with LinkedIn. I’ll close comments here and you can continue the conversation over there.]

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I just don’t get LinkedIn, do you?

I’ve tried. I’ve tried several times. And every time I try looking at LinkedIn I always end up staring at it and thinking, “What is the point?”

OK, I do get part of it, that it’s sharing your network of contacts so that everyone can benefit. But to me it seems like a lot of overhead for an as-yet-undefined benefit. It’s Yet Another Database To Maintain.

That, and I get frustrated because there doesn’t seem to be a neat way of saying that I’m a freelancer, working for myself and not a company, and that I want to connect to people in that capacity. See what I mean?

So are you using LinkedIn? How do you get value from it? What am I missing?

[Update 30 March 2011: I’ve closed comments on this post, and on the follow-up post, So LinkedIn is a giant Rolodex, eh? You can continue the conversation at my most recent post, Getting to grips with LinkedIn.]