The Long Tail of Small Business

Whenever we see “business” depicted on the news, we see images of office buildings, factories, coal mines… And yet of the 3 million active registered businesses in Australia, fully 72 percent don’t have any employees.

The median business is actually a single man or woman — likely to be a sole trader because sole traders are the most common form of businesses (39%), followed by proprietary limited companies (26%).

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