Tag: steve jobs

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Aussie mobile providers “like deer in the iPhone headlights”

Dropping into Day 2 of the Mobile Content World conference last week was a step back in time. And not in a healthy Kyliesque mirror ball way. The hyper-connected Twitter rumour mill had told me something was wrong: they didn’t seem to understand what was happening. The rumours were right.

When user experience expert Oliver Weidlich of Ideal Interfaces showed them screenshots of the iPhone on the big screen, around 80% of the 150-odd audience sat up, alert, seeing it for the first time.

Huh?

Sure, Apple’s groundbreaking product isn’t officially available here until the (rumoured) 19 June opening of slick new Apple stores in Sydney and Melbourne. You don’t have to have bought into the whole Steve Jobs personality cult, bought one overseas and hacked it for Aussie networks. But if you claim to be professional and haven’t at least read about the iPhone a year after its release you should be shot.

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Is it really so wrong to mix business and politics (and religion)?

So last week Apple announced new products. Yawn. The Cult of Apple worshipped their God, and millions of words were written praising His Wisdom. However the most interesting comment I’ve read so far was about the political content of Steve Jobs’ presentation.

Alastair Rankine writes that the Macworld Keynote has moved from slick-but-reality-distorted marketing into the realms of straight-out entertainment, and then criticises Randy Newman’s performance. Not because it was crap (which, being Randy Newman, is inevitable), but because it was political.

Criticism of the Bush administration is something I obviously have a lot of time for. But is it suitable for a consumer product launch? …

Mix politics with business and you take a risk with a relatively small upside but a big downside. If your politics match mine, we are no more likely to do business together than before we knew each other’s positions. But if our politics disagree, this difference becomes a barrier that we each have to overcome in order to do business together.

I’m not arguing for censorship or anything. I’m just saying that the separation of politics and business is crucial for the success of both.

I disagree.

Business is about making money, yes, but sometimes I think it’s wrong to “leave politics at the door”. In fact, is it even possible?

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