Talking Telstra and transparency on Radio National

Telstra logo

My world was dominated by Telstra last week. Apart from my writing and a radio spot about the government’s plans to split the telco, I also spoke on ABC Radio National’s Future Tense on Thursday about the sudden closure of their nowwearetalking blog.

I’d already written about that shutdown here and over at Crikey. However the Radio National conversation was in the more general context of how social media is affecting corporate transparency.

You can listen to the program (at least for now) and read the full transcript over at the ABC’s website. The other guests were Shel Holtz, co-author of Tactical Transparency; Mark Hannah, a New York-based communications consultant; Mike Hickinbotham, Telstra’s Social Media Senior Advisor; and ABC economic correspondent Stephen Long. well worth checking out.

Here’s the full text of my section.

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Telstra split and Brendan Nelson: 2008 predictions revisited

Sol Trujillo: photo courtesy Telstra

I’ve read so much about the Telstra break-up this week, and written and spoken about it so much, that my brain’s still fizzing. But here’s one thing: I predicted this more than a year ago!

On 2 January 2008 I wrote, as part of my Predictions for 2008:

Telstra will be forced to separate its wholesale and retail businesses. Meanwhile the Sol Trujillo-led management team will continue to play nasty with the government, causing them to be increasingly sidelined — especially over the Rudd government’s new broadband rollout.

OK, I got the timing wrong. But it does seem that I was reading the signs correctly.

Looking back at those predictions, I’m saddened to see that former defence minister Brendan Nelson hasn’t been investigated for his role in that deal to buy $6 billion worth of Super Hornet fighter aircraft — even if someone has since pointed me to their potential use in an electronic warfare role — but has instead been made ambassador to the EC, NATO, Belgium and Luxembourg, and special representative to the World Health Organisation.

Not quite the outcome I was after, unless some Eurospook’s going to give the good Dr Nelson a thorough probing in Brussels.

If that happens, I don’t want pictures.

So, I’m updating my 2008 predictions score to 56.25%, which is now a pass instead of a fail. That’s fair, right?

[Photo: Former Telstra CEO Sol Trujillo, courtesy Wikipedia. I’m so thoroughly confused by the implications of the licensing on that image and a recent Creative Commons report on how people define “non-commercial” that I’ll just say this post is licensed by whatever Creative Commons license it needs to be to shut everyone up. FFS write in Plain English, people!]

Bonus links: This week’s writing about Telstra

Links for 12 September 2009 through 19 September 2009

Here are the web links I’ve found for 12 September 2009 through 19 September 2009, posted not-quite-automatically.

Like a lizard!

Gosh, I haven’t posted much detailed work here lately, eh? That’s because I’ve been flat out on many things, including more writing for Crikey than usual. I’ll try to catch up tonight with an overview of the Telstra break-up stories from the last few days.

Telstra closes blog, loses friends

Crikey logo

Australia’s biggest telco closed down their corporate blog nowwearetalking without warning yesterday — and deleted all the content. While I can understand they want to put the often-controversial forum behind them, I think the move was a mistake.

I’ve already written about this for Crikey, Telstra consigns nowwearetalking to the memory hole. It seems odd to kill NWAT just as it was changing for the better – even more so given there’s no replacement. There’s comments from Stephen Collins and Fake Stephen Conroy, as well as Telstra’s official spokesperson Craig Middleton. It’s free to read. Off you go.

But I’d also like to publish the full interviews I did for that story. So here they are.

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