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The 9pm Edict #13

08 May 2011 in Internet, The 9pm Edict by Stilgherrian | 2 comments

The 9pm EdictWestpac forgets that banks are meant to be about trust, and just bullshits us during a major outage. Sony too. Snake-oil salesfolk tell us gamification will solve all our needs. Bugger the morals. And idiots imagine that Twitter is like CNN, somehow.

Yes The 9pm Edict podcast has returned after an hiatus of nine months. Just like pregnancy. But let’s not go there. Where I do go is gamification, and I refer to the video Gamifying Education and my op-ed at Technology Spectator.

You can listen below. But if you want all of the episodes, now and in the future, subscribe to the podcast feed, or even subscribe automatically in iTunes.

Play

Podcast: Play in new window | Download (Duration: 12:38 — 4.3MB)

If you’d like to comment on this episode, please add your comment below, or Skype to stilgherrian or phone Sydney +61 2 8011 3733.

[Credits: The 9pm Edict theme by mansardian, Edict fanfare by neonaeon, all from The Freesound Project. Photograph of Stilgherrian taken 29 March 2009 by misswired, used by permission.]

Pricing is just Perception, Lesson 1

12 September 2006 in Business, Marketing by Stilgherrian | No comments

Consider the Sony SVRHD700 Digital Video Recorder. This fine-looking piece of kit has dual high-definition digital TV tuners, HDMI output and a 160GB hard drive to store up to 23 hours of HD video. The even finer Sony SVRHD900 is identical — except for a 250GB hard drive, storing 36 hours.

Now a 250GB hard drive costs just $30 more than a 160GB. But by adding $30 of hardware, Sony can charge an extra $200 for the whole machine — $1499 compared with $1299.

Why? Because you get 56% more storage, and 20% more model number, but pay only 15% more. Bargain!

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