Daft ad campaign is on the sauce

Photo of billboard:

This is a pretty stupid campaign, if you ask me. “Momma’s sauce” is usually thought of as being rich and flavourful, made with love. “Just like mama used to make.” Plus I don’t recall Australians ever spelling it “momma”, and neither does the Macquarie Dictionary.

So apart from telling your customers that your factory-made canned stuff isn’t made with care, you’re also telling them it’s shipped in from New Zealand — hardly the home of Italian culinary skills.

Or are they trying to turn canned spaghetti into an international symbol of youth rebellion?

After the hunt

Photograph of the remains of a noisy miner (bird) after being eaten by Artemis the cat

I decided not to publish a high-resolution version of this photograph. This morning one of our cats, Artemis, proudly brought us a Noisy Miner chick which she’d just hunted. After she’d played with it a while I decided to grab my phone to photograph her victory. But by the time I’d done that, this is all that remained.

Good heavens, I’m blogging about the pets!

I think I’d better migrate to Cincinnati immediately.

That said, it’s interesting that she left the claws. I don’t like eating chicken’s feet either.

Tax-deductible pub crawl

Designer Paul Kelly says that before creating the new interiors for the Oxford Hotel on Oxford Street he visited between 400 and 500 bars, including a week-long crawl though 97 venues in Manhattan, “in search of inspiration”. Yeah, Paul, I’ve searched the bars “in search of inspiration” too, but perhaps I can’t make mine tax-deductible.

Dive right in!

Like all sensible and rational people, I base my entire life on mass-market Astrology:

So you feel like you’re in over your head? Good! Believe it or not, this is how you’ll learn to swim — longer, faster and farther than you’ve ever done before — metaphorically speaking, that is. Dive in.

Today’s advice seems, in the clear light of a Tuesday morning, strangely compelling. My desk is piled with work, but there’s a certain clarity of focus about what’s important and what’s not. I’m diving in… I’ll report back at day’s end.