This is a pretty stupid campaign, if you ask me. “Momma’s sauce” is usually thought of as being rich and flavourful, made with love. “Just like mama used to make.” Plus I don’t recall Australians ever spelling it “momma”, and neither does the Macquarie Dictionary.
So apart from telling your customers that your factory-made canned stuff isn’t made with care, you’re also telling them it’s shipped in from New Zealand — hardly the home of Italian culinary skills.
Or are they trying to turn canned spaghetti into an international symbol of youth rebellion?
3 Replies to “Daft ad campaign is on the sauce”
Does anyone even eat tinned spaghetti any more?
yep, kids, when mum cant be bothered or hasn’t the time to cook something more complex…
@Richard: Yes, I’d have thought there’d be plenty of healthier alternatives available, even at that low price. But then…
@quadrapop: In that scenario, it really would be your momma’s spaghetti!
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