Author: Stilgherrian

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The Importance of Authenticity

CeBIT Australia logo

Here’s my 5-minute presentation from WebForward@CeBIT last week, on the importance of authenticity when using social media for business.

It’s recorded on a Nokia N80 phone by Mike Seyfang so it’s a bit rough, but you’ll get the content. You’ll also hear me swear a few times because, well, that’s apparently what I’m now expected to do.

One key theme is that if businesses try to micro-manage every aspect of the communication between their employees and the rest of the world — denying that there are mistakes, or that some people don’t like them — they’ll end up becoming paranoid psychotics. I hope to expand upon that in due course.

Mike also recorded the presentations from my co-panellists Hugo Ortega, Kate Carruthers and Nick Hodge, but not Laurel Papworth for some reason.

I did see a “proper” video camera on the day, so I think CeBIT will place higher-resolution video online in due course. I’ll let you know if and when that happens.

[Update 22 March 2014: Since the Qik video service will cease to exist on 30 April 2014, I’ve embedded a YouTube copy of that video instead.]

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Stilgherrian Live Eurovision Special 2009

Photograph of a mirror ball

Just in case you missed the announcement because it was buried in another post, the Stilgherrian Live Eurovision Special is tonight.

I’ll be joining my special guests Nick Hodge, Snarky Platypus and maybe even the reclusive Mark Pesce from 7.15pm Sydney time.

If you’re on Australia’s east coast, set your TV to SBS and we’ll provide the added commentary. If we can figure out some way of synchronising the video for everyone else, we’ll let you know.

Also, yes, I know that Eurovision is really already over. However the SBS telecast is delayed so Australians can enjoy the drama in prime time — so please don’t spoil it by telling us the winner.

The “normal” Stilgherrian Live will return at 9.30pm next Thursday night.

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Episode 47 is online, marketers and twitterers

Screenshot from Stilgherrian Live episode 47

Episode 47 of Stilgherrian Live, the Cheap Edition, is now online for your viewing pleasure.

Actually it has been since shortly after the program finished on Thursday night, and you could have just gone to the channel page to watch it. I’ll sort out a better notification system when I get back from Africa.

Except you don’t know I’m going to Africa, because it’s SEKRIT.

There was another strong field this week for “Cnut of the Week”, too.

I thought Prime Minister Kevin Rudd would score more votes for the federal budget, but no. After winning last week, he only came in 4th (20%). ABC TV came in 3rd (24%) for choosing not broadcast the controversial mock anti-discrimination advertisement on The Gruen Transfer.

Photograph of a tapeworm, and a social media network diagram, as Cnuts of the Week

We had a draw for first place: Scott Swabey’s nomination of “all marketing peeps for their continued insistence on trying to find a way to control/monetise the social media movement” and Wolf’s nomination of “everyone on Twitter that [sic] kept reposting the #fixreplies even after twitter did… you all look like a bunch of whining idiots now” (28%).

Visually, “everyone on twitter” was represented by a social network diagram and, in our usual tasteful way, “all marketing peeps” by a tapeworm.

I particularly like the tapeworm, don’t you?

Meanwhile, congratulations to Wolf, who won a t-shirt from our friends at King Cnut Ethical Clothing — and a big raspberry to Gedulous who would’ve won if he were watching the program when his name was drawn from the Cocktail Shaker of Integrity but he wasn’t so we had a redraw and Wolf won instead so there nyer.

The Stilgherrian Live Eurovision Special is tonight from 7.15pm Sydney time, with special guests Nick Hodge, Snarky Platypus and probably Mark Pesce.

The regular old Stilgherrian Live will return at 9.30pm next Thursday night.

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Prepare your Cnuts for Episode 47!

Cnut of the Week graphic

It being Thursday, and despite the heavy CeBIT-related workload, there will be an episode of Stilgherrian Live tonight. That means nominations are now open for “Cnut of the Week”.

We’re looking for people, organisations or other entities who are futilely trying to hold back the tide of change. It has to be something in the news in the last week, and you have to explain yourself. Nominees have to be not merely doing bad things, but failing to notice or adapt to the change around them.

Everyone who nominates and leaves a valid email address goes into the draw for a free t-shirt of their choice from our friends at King Cnut Ethical Clothing.

Nominations for “Cnut of the Week” are open until 8.30pm Sydney time, and you must nominate at the website for it to count. And also, when we draw the t-shirt winner, you must be watching the program and email us the code word within 5 minutes of your name being announced, otherwise we’ll pick someone else.

(Of course, neither they nor us are as lame and unethical as to share your email address with anyone else. I for one have site policies about this sort of thing, and so do they.)

At 8.30pm you should be watching Nick Hodge‘s program @NickHodge before Stilgherrian Live starts at 9.30pm.

Who do you nominate, and why?

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Google Rank and website basics: a practical example

Photograph of Dunlop Volley tennis show (black)

The shoe in the photograph is the Dunlop Volley Classic tennis shoe. A black one. If you’ve met me in the flesh, you may have noticed that it’s my default footwear. Comfortable. Practical. Cheap.

Thing is, the Volley website, which I’ll talk about shortly, exhibits everything but those attributes. Fail.

I don’t play tennis, or any sport for that matter. The thing about the Volley Classic, though, is that its rubber sole offers a firm grip on all sorts of surfaces. Even in the wet. Indeed, I’m told that people in certain SEKRIT professions like them because they’re perfect for scurrying across rooftops on dark, rainy nights.

And they’re black.

If you use a black felt-tip marker, you can colour in that white flash at the rear of the shoe so it’s completely black, and at night you’re totally invisible just like a ninja.

From the ankles down.

The reason I’m telling you all this is because this morning I bought a replacement pair of these truly awesome shoes. I’m sick of my chiropractor giving me grief about the holes in my current pair. Yesterday my usual supplier was out of stock, at least in size 11. But just now I bought new shoes — before 9am on a Sunday — without even getting out of bed.

It’s a lesson in the importance of making sure your website is properly indexed on Google, and that you concentrate on what really helps make a sale.

Continue reading “Google Rank and website basics: a practical example”