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Conversations are not markets, people!

What the F**K is Social Media: One Year Later

View more documents from Marta Kagan.

Ten years ago The Cluetrain Manifesto claimed, in the first of its 95 Theses, that “markets are conversations”. Unfortunately, this has led marketers to continue to believe that the reverse is also true — that all conversations are markets.

Or, more precisely, marketers believe that all places where humans gather to converse are places where they can and should take their marketing message.

Some marketers, anyway.

The marketers I want to slap.

This isn’t helped by some later theses of The Cluetrain Manifesto. Unless you read these next two very carefully…

38. Human communities are based on discourse — on human speech about human concerns.

39. The community of discourse is the market.

… you could end up believing that all human discourse is nothing but a market! That in turn leads to the “marketing everywhere” idea.

This. Belief. Is. Wrong.

Continue reading “Conversations are not markets, people!”

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Links for 24 July 2009 through 26 July 2009

Stilgherrian’s links for 24 July 2009 through 26 July 2009, collected together for a Suitable Sunday of reading:

  • Online Ad Rates Picking Up | The Business Insider: Based on a review of data from 6000 web publishers, it appears that online advertising is up 35% since its low-point of December 2008. Rates climbed 15% between May and June.
  • Love is Old-Fashioned, Sex Less So | A Stubborn Mule’s Perspective: Comparing the music in the Triple J Hottest 100 and The Guardian’s recent list of 1000 songs to hear before you die, the Mule comes up with the view that love is out of fashion. Also, chart pr0n.
  • Maker's Schedule, Manager's Schedule | Paul Graham: This essay really speaks to me. If you’re a manager, then your schedule consists of those 1-hour blocks to beloved of scheduling software. But it you’re a maker, or someone creative, one hour is barely time to get started. A good discussion of how these two different working styles can be resolved.
  • Too much networking? | msnbc.com: A network expert argues that less social networking would produce more radical innovation on the Internet. “An overabundance of connections over which information can travel too cheaply can reduce diversity, foster groupthink, and keep radical ideas from taking hold,” Viktor Mayer-Schönberger, director of the Information + Innovation Policy Research Center at the National University of Singapore, writes in this week’s issue of the journal Science.
  • Electropulse weapon fear spreads to UK politicos | The Register: A campaign by US right wingers, designed to raise fears of an electromagnetic pulse (EMP) attack they allege could cripple Western nations and lead to chaos, is targeting British politicians, with some success.
  • God is not your bitch / This just in: It is hugely unlikely God cares much about your sex life | Mark Morford: A glorious rant about politicians and others exploit God to explain how they’re really, really going to change this time — amongst many other things.
  • Best RSS feeds for information graphics | nicolasrapp.com: A collection of feeds which represents a nice mix of information graphics and data visualisations. (Is there a difference between those two terms?)
  • Rebooting The News: A weekly podcast on news and technology with Jay Rosen and Dave Winer.
  • The atmosphere in the control room gets tense … | Twitpic: This photograph is an overview of the control room as ABC TV’s Insiders is about to be broadcast last Sunday. Even with the combination of roles and reduction of control room staffing levels, broadcast TV is still a complicated beast!
  • The Great American Bubble Machine | Rolling Stone: An astoundingly harsh critique of the US economy and, in particular, Goldman Sachs. The piece begins: The worlds most powerful investment bank is a great vampire squid wrapped around the face of humanity, relentlessly jamming its blood funnel into anything that smells like money. In fact, the history of the recent financial crisis, which doubles as a history of the rapid decline and fall of the suddenly swindled dry American empire, reads like a Who's Who of Goldman Sachs graduates.”
  • Why cops should trust the wisdom of the crowds | New Scientist: The “unruly mob” concept is usually taken as read and used as the basis for crowd control measures and evacuation procedures across the world. Yet it is almost entirely a myth.
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Episode 50 is now online

Screenshot from Stilgherrian Live episode 50

Last night’s episode of Stilgherrian Live is now online for your viewing pleasure.

After some excellent nominations for “Cnut of the Week” — which I failed to list in full on the program, sorry — I chose the usual shortlist of four.

Poor former NSW Liberals leader Peter Debnam only scored one vote (6%), coming in 4th place. Amazon.com came in 3rd (17%) for their deletion of George Orwell’s books from people’s Kindles. And in 2nd place (33%) were the critics of Italian prime minister Silvio Berlusconi, who won’t leave the man have his sex life in peace, or something.

But the clear winner of “Cnut of the Week” was the oldest member of Australia’s House of Representatives, Wilson “Ironbar” Tuckey (44%), who throughout the program was represented by a photo of Treasurer Wayne Swan. Don’t ask.

Now, the prize draw…

Mark Pesce was drawn first from the Cocktail Shaker of Integrity, but he’d already gone to bed. Someone summoned him via SMS, but deliberately gave him the wrong codeword. So, Mark dutifully emailed me “pineapple” when I was after “elephant”. They’re so easy to confuse!

DAemon was drawn next, but he wasn’t watching.

The t-shirt from our friends at King Cnut Ethical Clothing went to Woolly Mittens. Enjoy!

Stilgherrian Live will return next Thursday night at 9.30pm Sydney time. Unless I tell you it doesn’t. It’s not the same without the live chat amongst the audience, so watch it live. No, really.

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Stilgherrian Live finally returns… tonight

Cnut of the Week graphic

Do you remember Stilgherrian Live? I know. It’s been weeks. Well, it’s back. Tonight. And you know what that means…

Nominations are now open for “Cnut of the Week”, where we remember the example set by King Cnut the Great, who proved to his sycophantic courtiers that trying to hold back the tide is pointless.

We’re looking for people, organisations or other entities who are futilely trying to hold back the tide of change. It has to be something in the news in the last week, and you have to explain yourself. Nominees have to be not merely doing bad things, but failing to notice or adapt to the change around them.

Everyone who nominates and leaves a valid email address goes into the draw for a free t-shirt of their choice from our friends at King Cnut Ethical Clothing.

Nominations for “Cnut of the Week” are open until 8.30pm Sydney time, and you must nominate at the website for it to count. And also, when we draw the t-shirt winner, you must be watching the program and email us the code word within 3 minutes of your name being announced, otherwise we’ll pick someone else.

(Of course, neither me nor King Cnut Ethical Clothing are as lame and unethical as to share your email address with anyone else. I for one have site policies about this sort of thing, and so do they.)

Stilgherrian Live starts at 9.30pm, Sydney time.

Who do you nominate, and why?

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The really real revolutionary revolution of the Internet

James Burke

The man in the photo, science historian and broadcaster James Burke, is a revolutionary. So pay attention. This is important.

I don’t mean “revolutionary” in the lame-arsed sense used by every pissant little company with a new kind of double-whacko widget that’ll “revolutionise” the double-whacko widget industry. Because it’s now available in three different colours.

No, I mean the real kind of revolutionary: someone who advocates a revolution — yes, as in a complete overthrow of the established political system.

I’ve just finished watching Burke’s ten-part TV series from 1985, The Day The Universe Changed. It’s available on DVD, but you can also do what I did and watch the whole thing on YouTube. At least until some copyright-addled arsehole decides that you can’t.

As Wikipedia says:

The series’ primary focus is on the effect of advances in science and technology on western philosophy. The title comes from the philosophical idea that the universe essentially only exists as you perceive it through what you know; therefore, if you change your perception of the universe with new knowledge, you have essentially changed the universe itself.

To illustrate this concept, James Burke tells the various stories of important scientific discoveries and technological advances and how they fundamentally altered how western civilization perceives the world.

Apart from anything else, TDTUC is an excellent history of western scientific thought. But, after taking you on this journey, Burke’s final episode is a revolutionary call to action.

Continue reading “The really real revolutionary revolution of the Internet”