Thursday Reading, 6 March 2008, 2nd edition

Photography of Justice Michael Kirby

There’s just too much Good Stuff to read today! A speech by Justice Michael Kirby (pictured) to the Internet Industry Association last month, Law making meets technology, is a magnificent summary of the challenge facing legislators (and judges) in the face of rapidly-advancing technology. There’s also related news from Canada, where a bar was ordered to stop scanning people’s ID cards and keeping the data (hat-tip to Threat Level).

All you need is 1000 True Fans

Diagram of The Long Tail, showing that you only need the top 1000 true fans to reach your financial target

“A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author — in other words, anyone producing works of art — needs to acquire only 1,000 True Fans to make a living.”

So says Kevin Kelly, founder of Wired magazine, in his latest essay 1000 True Fans.

It’s worth reading the full essay to completely grok what he’s on about. But in brief, a “true fan” is someone who’ll purchase anything and everything you produce.

They will drive 200 miles to see you sing. They will buy the super deluxe re-issued hi-res box set of your stuff even though they have the low-res version. They have a Google Alert set for your name. They bookmark the eBay page where your out-of-print editions show up. They come to your openings. They have you sign their copies. They buy the t-shirt, and the mug, and the hat. They can’t wait till you issue your next work. They are true fans…

Kelly’s point is that the Internet allows you to find and stay in touch with True Fans cheaply and easily — globally. He gives some useful numbers to help think it through, and points to some examples which are already working.

Continue reading “All you need is 1000 True Fans”

Ah, security through sincerity, gotta love it!

Westpac logo

A telephone conversation last night — once the caller had garbled my name and I’d said that it was me, and I’d asked who was calling:

Caller: I’m calling from [unintelligible] on behalf of Westpac Bank.

Me: Before we go any further, how do I know you’re calling on behalf of my bank?

Caller: Sorry? We’ve been given the database…

Me: Before I discuss any kind of personal or financial information, how do I know you’re legitimately calling on behalf of Westpac bank, as opposed to just some person claiming that?

Caller: [sounding confused] Well, I don’t know…

Me: Well, I guess I’ll be hanging up then. Goodbye.

Another point, of course, is why they thought I might want to discuss anything financial at 7.20pm after a long day — when most people are either unwinding or trying to have dinner.

Dear Westpac, if you have something to discuss, isn’t that my Business Banking Manager’s job? During business hours? I was really happy with the service you’ve given me so far this week — and now you’ve ruined it.

[Update 22 December 2011: I failed to credit the originator of security through sincerity, Eric TF Bat.]