Quote of the Day, 18 June 2008

Photograph of a feral goldfish

Such a fuss over new version of the Firefox web browser today and Apple opening a new shop in Sydney tomorrow! The feral goldfish are all a’flutter, feeling left out if they don’t have the latest news this very second. Thank the gods for Richard Chirgwin.

In a discussion about how digital rights management will affect sales of Vista, he writes:

The actual adoption of Windows-based broadcast TV recording among mainstream users is pitifully small. It’s easier in every way for Joe Sixpack to buy a black box hard disk recorder.

Hence, although in many ways I think Vista is a dead duck anyway, DNR flagging won’t change its future one way or the other…

I can’t get the excitement about media centres, myself. Quite simply, why would I rearrange the house or run cables just to hook the TV to the computer, when I can put the recorder where the TV is?

PC-based Media Centres, whether Apple or Microsoft or Linux, have a specific target market: people for whom getting this sort of crap to work creates a sense of achievement which serves as a surrogate for the ability to do things that are actually useful…

Hear hear!

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Sit up! You’re on the Web!

It’s either independent discovery or suppressed memory. Web usability expert Jakob Nielsen’s latest Alertbox column explains something I’ve been saying for years: that people sit up to use a website, and that changes their behaviour.

Unfortunately he’s been saying it for years too, so maybe I got it from him and then forgot.

Anyway, in Writing Style for Print vs Web he says:

I’ve spent many columns explicating the differences between the Web and television, which can be summarized as lean-forward vs. lean-back:

  • On the Web, users are engaged and want to go places and get things done. The Web is an active medium.
  • While watching TV, viewers want to be entertained. They are in relaxation mode and vegging out; they don’t want to make choices. TV is a passive medium.

This doesn’t mean that you can’t have entertaining websites or informative TV shows. But it does mean that the two media’s contrasting styles require different approaches to entertainment and education.

The differences between print and the Web may not seem as strong, but to achieve optimal results, each requires a distinct content style.

The very useful article then gives examples and good advice before spruiking his $1000+ per day seminars.

Nielsen is a smart man — though he isn’t always right on everything, as some of his fans believe. Still, if you’re considering the audience’s needs (and shouldn’t you always be doing that?) he’s spot on.

Of course I’m a complete hypocrite, because some of my posts have 1000 words of straight text. Rules were made to be broken.

Aussie mobile providers “like deer in the iPhone headlights”

Dropping into Day 2 of the Mobile Content World conference last week was a step back in time. And not in a healthy Kyliesque mirror ball way. The hyper-connected Twitter rumour mill had told me something was wrong: they didn’t seem to understand what was happening. The rumours were right.

When user experience expert Oliver Weidlich of Ideal Interfaces showed them screenshots of the iPhone on the big screen, around 80% of the 150-odd audience sat up, alert, seeing it for the first time.

Huh?

Sure, Apple’s groundbreaking product isn’t officially available here until the (rumoured) 19 June opening of slick new Apple stores in Sydney and Melbourne. You don’t have to have bought into the whole Steve Jobs personality cult, bought one overseas and hacked it for Aussie networks. But if you claim to be professional and haven’t at least read about the iPhone a year after its release you should be shot.

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My week through Twitter

Hugh MacLeod stylised cartoon of a twittering bird

As we begin a new and somewhat rainy Monday here in Sydney, it’s worth reflecting on my world as revealed through Twitter.

  1. If only cats ate cockroaches my two most significant household chores would cancel out.
  2. The only thing a VCR is good for is to watch old porno movies.
  3. “Luxurious possum fur” is an oxymoron.
  4. Twitter is (like all networks) just an amplifier. Natural news-bringers bring news. Natural wankers wank.
  5. Total Eclipse of the Heart has the most sensible music video of any song ever.
  6. “Wynyard Hotel, the sign saying ‘restrooms maintained to highest standard’ doesn’t stop stale urine smell.”
  7. As we all know, cardio fitness is improved through gin.
  8. “Do not insert in ear canal” is sage advice.

Now what sort of impression of me does that give? And what will this week bring?

[Credit: Cartoon Twitter-bird courtesy of Hugh MacLeod. Like all of Hugh’s cartoons published online, it’s free to use.]

Crikey: eBay Australia: Who? Us? Anti-competitive?

Crikey logo

[This was me in Crikey yesterday.]

Thank the gods I don’t work for the ACCC! The poor sods have to read 700+ public submissions on eBay Australia’s plan to force sellers to use PayPal — which they own. As Crikey reported, this could breach the “third line forcing” provisions of the Trade Practices Act.

Being a lazy geek rather than a tireless public servant, though, I can skim for juicy tidbits. They reveal a widespread fear of eBay bullying.

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