New Innovation!

Photograph of advertising sign reading: New Innovation

Spotted in Sydney the other day: an advertising poster bearing the slogan “new innovation”. As opposed to the other kind, I assume.

“Officially” is the new “literally”

“Labor, the party of the working class, has officially become the party of choice for intellectuals,” claimed The Australian last Thursday. Sorry, which “official” said this?

No, it wasn’t a Labor party official announcing a change in their funding source. Nor some mythical official spokesperson for “intellectuals” — could there ever be such a central organisation? No, the “official” is just the journalist who wrote the story, or his sub-editor.

In one way this is like that common mis-use of the word “literally”. As in: “Kevin Rudd was literally torn apart in Parliament this afternoon.” But there’s also some lovely propaganda at work — either because the journo thought it’d make it more dramatic, or because (heaven forbid!) The Australian is continuing its pro-Coalition stance.

Continue reading ““Officially” is the new “literally””

“Clever”, but too late?

Photo from government Climate Clever campaign

The government’s Climate Clever campaign is, apart from a wonderful subject for satire, apparently a nice attempt to re-associate the word “clever”.

As Possums Pollytics explains, it’s trying to re-frame the word away from “John Howard is clever” as in “tricky” to “clever policies on climate”.

Word association is a powerful propaganda weapon. Think Beazley and ticker, Keating and elitist, Latham and learner, and now Howard and clever. If the Libs could disassociate the word clever from Howard and re-associate it with climate change policies, not only would they neutralise the ALP attack, but would reduce the power of any residual word association with Howard.

A shame it’s probably way too late to make a difference. Possums also reports on the latest AC Nielsen polls with a simple “Business as usual. Nothing to see here folks, please move on.”

Mr Howard, please just call the bloody election. The longer you leave it now, the more you’re going to piss off the very people you’re trying to impress.