GetUp! has raised over $200,000 to show this spoof TV advert during the AFL Grand Final tomorrow. It’s a send-up of the government’s glossy promo which tries to give the impression they’re doing something about climate change.
While it may not be screened many times during the game, I reckon the fact that “ordinary Australians” have chipped in to make it possible is newsworthy — which will in turn get the advert shown for free all over the place. Sweet.