Internet pranks: a random collection

Fake McDonald's memo: click to embiggen

Following yesterday’s news that a memo claiming McDonald’s deliberately rips off customers was a fake (pictured), I spoke about Internet pranks on ABC Radio 891 Adelaide this morning. I figured you might as well see my notes.

Oh, and the audio is below.

The fake memo was the work of Adelaide-based satirist and prankster David Thorne who, amongst other things, runs the website 27bslash6 as troll-bait and is flogging t-shirts and a book of his pranks called The Internet is a Playground.

Personally, I reckon pranks that just waste people’s time or otherwise annoy them without making any more significant point about society are pretty cheap.

Thorne’s attempt to pay a bill with a drawing of a spider is perhaps amusing, and it’s good that the victim saw the joke. But I put it at the same level as The Chaser bringing a horse into shops. Whereas The Chaser‘s breach of security at APEC, which you can see on video, made an important point about security theatre and social engineering attacks.

Anyway, this is what I discovered while poking around…

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“Do Journos Do it Better?”

Photo of Media140 panellists Mia Freedman, Bronwen Clune, Valerio Veo, Laurel Papworth and Stilgherrian

The reprobates in the photo are me and my fellow panellists at forthcoming the Media140 Sydney conference, where we’ve been given the topic “Do Journos Do it Better? Journalists in SocMedia Communities.” Look out, folks!

From left to right, that’s freelance journalist, columnist and blogger Mia Freedman; new media consultant and recovering journalist Bronwen Clune; Valerio Veo, who heads up online news and current affairs at SBS; social media consultant Laurel Papworth; and me.

Now I’m hoping the discussion doesn’t degenerate back into those tedious bloggers versus journalists arguments from last year. Certainly by year’s end they seemed to have faded. And we do seem to have a more switched-on panel. But we’ll see.

Actually the full conference program looks good, with everyone from ABC managing director Mark Scott and Crikey editor Jonathan Green to… oh, look for yourself.

Media140 Sydney is on 5 and 6 November 2009 at the ABC’s Eugene Goossens’ Hall in Ultimo. Early-bird bookings at $145 close today have been extended to 5 October.

Talking Government 2.0 on Radio National

Further to my appearance on Radio National’s Future Tense talking Telstra and corporate transparency, last week a little more of my recorded interview was used in their program on Participatory democracy, Web 2.0 and the Government 2.0 Taskforce.

My main point was that people will expect the Government 2.0 Taskforce to do a lot of things — especially given their massive brief — and yet they’ll be disbanded at the end of the year.

There are going to be expectations that there’ll be something really significant to put on the table by Christmas, and yet it’s all uncertain. The uncertainties in all this are incredible. We’re expecting this group of people to essentially solve all of the problems of government 2.0 and have this grand road map in just a few months. It’s an enormous bullet point list of stuff that they’ve got to achieve. And now that people are starting to look at it, they’re realising we’re only at the very early stages of people starting to agree on what the questions might mean, let alone what the answers might look at. And my gut feeling is people are starting to be a bit hesitant about ‘Hey, are we actually going to get something of value at the end of this, or is it just another of the Rudd government’s talkfests to make it look like we’ve got something happening but there’s no real end result?’ I mean the Australia 2020 Summit, did we ever get anything really concrete out of that?

Duncan Riley essentially agreed. But I found the response from Nicholas Gruen, who chairs the Taskforce, interesting.

Gruen says that unlike most government inquiries — and he’s been on eight — this time the recommendations aren’t the important thing. It’s more about educating everyone — including the public service and politicians.

Click through to the program for the full transcript or, for a limited time at least, to listen to the podcast.

Talking Telstra and transparency on Radio National

Telstra logo

My world was dominated by Telstra last week. Apart from my writing and a radio spot about the government’s plans to split the telco, I also spoke on ABC Radio National’s Future Tense on Thursday about the sudden closure of their nowwearetalking blog.

I’d already written about that shutdown here and over at Crikey. However the Radio National conversation was in the more general context of how social media is affecting corporate transparency.

You can listen to the program (at least for now) and read the full transcript over at the ABC’s website. The other guests were Shel Holtz, co-author of Tactical Transparency; Mark Hannah, a New York-based communications consultant; Mike Hickinbotham, Telstra’s Social Media Senior Advisor; and ABC economic correspondent Stephen Long. well worth checking out.

Here’s the full text of my section.

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Twitter babble twaddle

Crikey logo

Forty percent of the messages on Twitter are “pointless babble”, claims a story doing the rounds at Fairfax and ABC News and elsewhere this morning. It’s rubbish.

In a piece for Crikey today, I dismantle this claim by market intelligence firm Pear Analytics. Their categorisation is vague and arbitrary, and completely misses the point of phatic communication.

Marketer Stephen Dann is even more scathing. In the comments Sarah, who works for Pear Analytics, digs an even deeper hole as she explains her methodology.

If some DJ posted on there they were playing at a club tonight, I counted that as Self Promotion. If some guy tweeted that he was “at the club with his niggaazz and ho’s”, I put it into babble.

So, if they’re a DJ it’s “promotion”, but “some guy” it’s “babble”. How is Sarah judging people’s value here? By whether they’re a DJ or not? By whether they’re communicating business and work needs rather than social? By whether they use “correct grammar” rather than street slang? That’s just snobbery, and possibly even racism.

It’s all just tawdry low-rent pseudo-science at the level of the Ponds Institute. And, as my Crikey piece explains, t’was all just to pimp a product.

The reason the original bullshit story was picked up and spread so fast, though, was that a Twitter backlash has been foretold. More about that tomorrow.

[Hat-tip to @crikey_news for the headline.]

Links for 24 July 2009 through 26 July 2009

Stilgherrian’s links for 24 July 2009 through 26 July 2009, collected together for a Suitable Sunday of reading:

  • Online Ad Rates Picking Up | The Business Insider: Based on a review of data from 6000 web publishers, it appears that online advertising is up 35% since its low-point of December 2008. Rates climbed 15% between May and June.
  • Love is Old-Fashioned, Sex Less So | A Stubborn Mule’s Perspective: Comparing the music in the Triple J Hottest 100 and The Guardian’s recent list of 1000 songs to hear before you die, the Mule comes up with the view that love is out of fashion. Also, chart pr0n.
  • Maker's Schedule, Manager's Schedule | Paul Graham: This essay really speaks to me. If you’re a manager, then your schedule consists of those 1-hour blocks to beloved of scheduling software. But it you’re a maker, or someone creative, one hour is barely time to get started. A good discussion of how these two different working styles can be resolved.
  • Too much networking? | msnbc.com: A network expert argues that less social networking would produce more radical innovation on the Internet. “An overabundance of connections over which information can travel too cheaply can reduce diversity, foster groupthink, and keep radical ideas from taking hold,” Viktor Mayer-Schönberger, director of the Information + Innovation Policy Research Center at the National University of Singapore, writes in this week’s issue of the journal Science.
  • Electropulse weapon fear spreads to UK politicos | The Register: A campaign by US right wingers, designed to raise fears of an electromagnetic pulse (EMP) attack they allege could cripple Western nations and lead to chaos, is targeting British politicians, with some success.
  • God is not your bitch / This just in: It is hugely unlikely God cares much about your sex life | Mark Morford: A glorious rant about politicians and others exploit God to explain how they’re really, really going to change this time — amongst many other things.
  • Best RSS feeds for information graphics | nicolasrapp.com: A collection of feeds which represents a nice mix of information graphics and data visualisations. (Is there a difference between those two terms?)
  • Rebooting The News: A weekly podcast on news and technology with Jay Rosen and Dave Winer.
  • The atmosphere in the control room gets tense … | Twitpic: This photograph is an overview of the control room as ABC TV’s Insiders is about to be broadcast last Sunday. Even with the combination of roles and reduction of control room staffing levels, broadcast TV is still a complicated beast!
  • The Great American Bubble Machine | Rolling Stone: An astoundingly harsh critique of the US economy and, in particular, Goldman Sachs. The piece begins: The worlds most powerful investment bank is a great vampire squid wrapped around the face of humanity, relentlessly jamming its blood funnel into anything that smells like money. In fact, the history of the recent financial crisis, which doubles as a history of the rapid decline and fall of the suddenly swindled dry American empire, reads like a Who's Who of Goldman Sachs graduates.”
  • Why cops should trust the wisdom of the crowds | New Scientist: The “unruly mob” concept is usually taken as read and used as the basis for crowd control measures and evacuation procedures across the world. Yet it is almost entirely a myth.