You’d think that Abercrombie and Fitch, who use imagery of the shirtless male throughout their marketing, would appreciate a few more shirtless men, right? Apparently not.
New York-based Improv Everywhere, who cause “scenes of chaos and joy in public places”, placed 115 shirtless men in A&F’s store on 5th Avenue.
After about 15 minutes… security employees started approaching all of our men and asking them to either put a shirt on or leave. They informed us that the model was a paid employee and his state of undress didnâ€™t justify ours. So despite the fact that the store constantly bombards you with the image of the shirtless male, Abercrombie still maintains a â€œNo Shirts; No Serviceâ€ policy. Some agents protested that they were trying to buy a shirt, but the staff countered with the not-so-logical, â€œIf you put on a shirt then you can buy a shirtâ€…
Two agents were actually stopped while in the process of checking out! They were waiting in line for 10 minutes to buy some $45 shirts, only to be grabbed at the register. One of them was in the process of handing over his credit card as he was nabbed and informed he wasnâ€™t allowed to make a purchase!
There’s plenty of photos and videos, some of which are quite, erm, scenic if you’re so inclined.