No, not that freak from Neverland who once made cool music. Michael Jackson “The Beer Hunter” died at his home in London on Thursday from Parkinson’s Disease. Jackson had the good sense to acknowledge Coopers Sparkling Ale as one of the three finest beers on this planet. Ciao, comrade. The Beerhunter website has fallen over under the load.
Watch It Shred!
Thirty-seven points for marketing genius to SSI Shredding Systems Inc. Forget features and benefits” [yawns] — all you need to know is that they make machines which can turn three dishwashers into ragged shards in ten seconds.
Marketing Lessons:
- Before you can talk to someone, you have to attract their attention.
- To attract attention, trigger an emotional response first. They’ll remember you that way. They’ll come back for the facts when they become relevant because they remembered you.
- If people think “Wow! Come and look at this!” they’ll tell others.
- Do it quick! A typical website visitor only looks at one page of your website — two if you’re lucky.
If you’re in Wilsonville, Oregon, please buy these guys a beer.
Beer is Healthy
On a Sunday morning, I’m especially pleased to discover that beer is good for you.
According to New Scientist magazine (so it must be true), beer may be as good for your health as red wine and green tea. Apparently it dampens down arterial inflammation that leads to heart disease.
But even better!