Watch It Shred!

Thirty-seven points for marketing genius to SSI Shredding Systems Inc. Forget features and benefits” [yawns] — all you need to know is that they make machines which can turn three dishwashers into ragged shards in ten seconds.

Marketing Lessons:

  • Before you can talk to someone, you have to attract their attention.
  • To attract attention, trigger an emotional response first. They’ll remember you that way. They’ll come back for the facts when they become relevant because they remembered you.
  • If people think “Wow! Come and look at this!” they’ll tell others.
  • Do it quick! A typical website visitor only looks at one page of your website — two if you’re lucky.

If you’re in Wilsonville, Oregon, please buy these guys a beer.

One Reply to “Watch It Shred!”

  1. All well and good, and I note that they have a video of the shredding of “hurricane material”.

    Thought :

    What would happen to shredded dishwashers if a hurricane came and swirled them away???

Comments are closed.