The shoe in the photograph is the Dunlop Volley Classic tennis shoe. A black one. If you’ve met me in the flesh, you may have noticed that it’s my default footwear. Comfortable. Practical. Cheap.
Thing is, the Volley website, which I’ll talk about shortly, exhibits everything but those attributes. Fail.
I don’t play tennis, or any sport for that matter. The thing about the Volley Classic, though, is that its rubber sole offers a firm grip on all sorts of surfaces. Even in the wet. Indeed, I’m told that people in certain SEKRIT professions like them because they’re perfect for scurrying across rooftops on dark, rainy nights.
And they’re black.
If you use a black felt-tip marker, you can colour in that white flash at the rear of the shoe so it’s completely black, and at night you’re totally invisible just like a ninja.
From the ankles down.
The reason I’m telling you all this is because this morning I bought a replacement pair of these truly awesome shoes. I’m sick of my chiropractor giving me grief about the holes in my current pair. Yesterday my usual supplier was out of stock, at least in size 11. But just now I bought new shoes — before 9am on a Sunday — without even getting out of bed.
It’s a lesson in the importance of making sure your website is properly indexed on Google, and that you concentrate on what really helps make a sale.