Tag: ethics

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Is McDonald’s doing comment spam now?

[Update 20 October 2009: It turns out this new purported McDonald’s memo is itself a fake. The comment spam attempt was not from McDonald’s.]

Fake McDonald's memo: click to embiggen

Well-known burger-tossers McDonald’s would be pissed off about that fake email tarnishing their reputation, and understandably so. But are they now responding with unethical tactics?

I don’t know. But here’s my little bit of evidence, and maybe The Power of Crowdsourcing [read: “expecting everyone else to do your work for you”] can fill in the gaps.

  1. A document purporting to be a leaked internal memo outlining McDonald’s response policy, and claiming they’re taking legal action against prankster David Thorne, was posted on Reddit — which happens to be where Thorne promoted the original fake memo. The account used to post this new memo, the oh-so-revealing 9911882882288, was created at that time and this is their only post. I’ve included the full text of the purported memo below.
  2. This morning someone tried to post a comment here which was merely a copy and paste of that same memo. They used a clearly false email address, which is presumably what caused their comment to be tagged as potential spam, and an Apple Mac running Safari sitting on an IP address on the Hutchison 3 mobile network.

This strikes me as rather curious.

Since McDonald’s is the big fast food chain that haters of big fast food chains love to hate, I don’t see that many anonymous bystanders rushing to its defence. Something in my waters says this is more likely to be someone acting on McDonald’s behalf — but that’s just a gut feeling.

And since McDonald’s is a big company, presumably they have a big respectable PR firm too.

So why, therefore, the anonymity?

The Public Relations Institute of Australia’s Code of Ethics talks about “dealing honestly”, which in my books means identifying yourself — although I’ll admit I’m hazy on how the PRIA itself would interpret that.

Has anyone else had someone attempt to post this memo as a comment? Is anyone seeing McDonald’s posting official comments in their own name?

And what do you make of the fact that prankster David Thorne works for a design agency which lists McDonald’s as a client?

Continue reading “Is McDonald’s doing comment spam now?”

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Links for 11 June 2009 through 13 June 2009

Stilgherrian’s links for 11 June 2009 through 13 June 2009, gathered with tenderness and love. Especially love.

  • The Poll Cruncher | Pollytics: How trustworthy is the result of an opinion poll? This handy little tool allows you to enter the sample size and the result, and it gives you the margin of error. Assuming, of course, that the poll was conducted randomly and ethically in the first place.
  • What’s Your Professional Reputation? | Pollytics: Possum interprets the latest results from the Roy Morgan poll of public perceptions of ethics and honesty for various professions. As usual, newspaper journalists and car salesmen are down the bottom. Possum creates a nice little interactive graph showing how the result have changed each year since 1979.
  • Nineteen Eighty-Four turns sixty | Inside Story: Brian McFarlane’s take on the 60th anniversary of the publication of Orwell’s classic. Somehow, while talking about film adaptations and connections to Phillip K Dick, he completely fails to mention Terry Gilliam’s Brazil.
  • Dear Global Service Direct, where is my Snuggie? | Crikey: Crikey‘s coverage of their interactions with the Snuggie has the potential to become quite obsessive. In a good way. However this silly exchange of emails with Snuggie’s sellers contain one of the best customer service responses ever: “I wish I could do more but I am just a pawn.” Also, a graph.
  • From little things… | RN Future Tense: This episode of ABC Radio National’s Future Tense included an interview with ActionAid Australia’s Archie Law about Project TOTO, as well as some great stuff about innovative uses of telecommunications technology in Kenya and India. Internet via bus, anyone?
  • William Langewiesche on Somali pirates | vanityfair.com: Feature article on the incident where French luxury cruise ship Le Ponant was targeted by Somali pirates.
  • louder than swahili: The blog of Pernille, a 37yo Scandinavian woman who’s been living in Tanzania since 2007, and most recently before that spent 26 months among Sudanese refugees along and across the Ugandan border to Southern Sudan.
  • A Never Ending Race | absolutelybangkok.com: Bangkok in 2015 is a paranoid short yarn from Yan Monchatre, a French cartoonist and illustrator who’s resident in Bangkok.
  • The First Few Milliseconds of an HTTPS Connection | Moserware: A deep, deep explanation of what happens when your web browser creates an encrypted connection to a website.
  • mHITs: An Australian company providing the technology to pay by mobile phone. Currently seems to be limited to food and drink, and to a handful of venues in Canberra and Sydney.
  • The United Republic Consulate of Tanzania Consulate: This is, I hope, the official website of the Consulate for Tanzania in Melbourne. It’s not particularly reassuring when the home page’s title bar reads: “::Welcom to Company Name::”.
  • Rise of online mercenaries | Australian IT: Steven Bellovin, professor of computing science at Columbia University, predicts the rise of online mercenaries using techniques going back 200 years to letters of marque and reprisal, where governments commission somebody to attack another government’s assets with perfect immunity under law. The story’s a couple weeks old but still relevant.
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Links for 21 November 2008 through 22 November 2008

Stilgherrian’s links for 21 November 2008 through 22 November 2008, after being tickled with a feather duster:

  • Danger Room Debrief: How to do Defense, When the Money’s Gone | Danger Room from Wired.com: “The current global economic and financial meltdown may yet become something worse: a protracted global depression. As with the last century’s Depression, which spawned fascism and WWII, it could recast the world at a fundamental level. As such, it may soon represent our biggest security challenge in over 50 years.”
  • The Power of Nightmares | YouTube: The 2.5-minute introduction to The Power of Nightmares, to give you a flavour of the full 3-hour documentary series.
  • The Power Of Nightmares (DVD) | Internet Archive: This film explores the origins in the 1940s and 50s of Islamic Fundamentalism in the Middle East, and Neoconservatism in America, parallels between these movements, and their effect on the world today: “Both [the Islamists and Neoconservatives] were idealists who were born out of the failure of the liberal dream to build a better world. And both had a very similar explanation for what caused that failure. These two groups have changed the world, but not in the way that either intended. Together, they created today’s nightmare vision of a secret organized evil that threatens the world, a fantasy that politicians then found restored their power and authority in a disillusioned age. And those with the darkest fears became the most powerful.” The full DVD image is free to download.
  • Irrelevant Al Qaeda | Jon Taplin’s Blog: Is it time to declare Al Qaeda irrelevant and downgrade the War on Terror a police action that’s just mopping up the stragglers?
  • Mother Earth Mother Board | Wired 4.12: A massive 1993 feature article in which Neal Stephenson toured six countries following the roll-out of fibre optic cables. It introduced me to his writing and it remains an excellent read today.
  • The End | Flickr: A collection of classic “The End” title cards from a wide variety of films.
  • Fiscal Conservative vs. Tax & Spend Liberal | Be the signal: Another variation of an infographic pointing out that the Republicans don’t have the best track record for the US economy.
  • Opinion graph | Junk Charts: On average, the US stock market does much better under Democrat Presidents than Republicans, as this graph shows.
  • How Twittering Critics Brought Down Motrin Mom Campaign | Advertising Age: A groundswell of opinion on Twitter caused Johnson & Johnson to pull an adverting campaign.
  • Thesis Theme for WordPress | DIY Themes: A high-quality but not-free theme framework for WordPress. While I currently use the free Tarski theme for my website maybe this is worth a look at some point.
  • NSW Parliamentary Research: Mandatory ISP filtering is not what it seems | Internet Industry Association: Research by the NSW Parliamentary Library shows that Senator Conroy’s claims about other nations’ compulsory Internet censorship regimes are wrong.
  • Kerr's curse | ABC Unleashed: If nothing else, I love this essay for the phrase “cardboard cutout think tanks”. But there are many other reasons to like it.
  • Internet Censorship and the Irukandji Jellyfish | First Dog on the Moon: Only First Dog on the Moon could successfully combine Senator Conroy’s Internet censorship plan and jellyfish in one cartoon.
  • PG Nation | ABC Unleashed: An interesting essay about the neo-wowserism of the Rudd government.
  • Europa Film Treasures: An archive of European cinematographic treasures. It looks like there’s a lot of material here.
  • The Trojan Horse | Business Spectator: “The current government policy of forcing ISPs to offer their customers a so-called ‘clean feed’ has the overt intention of helping parents to protect their kids while surfing the Internet. It is, we are told, all about child protection. However, the use of content filtering to make the Internet ‘safer’ for kids is already available, to the extent that any statistically significant real demand exists to solve it.”
  • Failing hard drive sounds | Datacent: A collection of the sounds made by dying hard disc drives. Yes, they can be used in music provided you contact these guys first.
  • 19-year-old Commits Suicide on Justin.tv | NewTeeVee: Abraham K Biggs committed suicide on Wednesday while broadcasting himself on video site Justin.tv. Apparently the 19yo Floridian was egged on by commenters on Justin.tv and forum users on bodybuilding.com. The article canvasses some of the legal and ethical issues.
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Links for 16 November 2008

Here are the web links I’ve found for 16 November 2008, posted automatically and not.

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Is it really so wrong to mix business and politics (and religion)?

So last week Apple announced new products. Yawn. The Cult of Apple worshipped their God, and millions of words were written praising His Wisdom. However the most interesting comment I’ve read so far was about the political content of Steve Jobs’ presentation.

Alastair Rankine writes that the Macworld Keynote has moved from slick-but-reality-distorted marketing into the realms of straight-out entertainment, and then criticises Randy Newman’s performance. Not because it was crap (which, being Randy Newman, is inevitable), but because it was political.

Criticism of the Bush administration is something I obviously have a lot of time for. But is it suitable for a consumer product launch? …

Mix politics with business and you take a risk with a relatively small upside but a big downside. If your politics match mine, we are no more likely to do business together than before we knew each other’s positions. But if our politics disagree, this difference becomes a barrier that we each have to overcome in order to do business together.

I’m not arguing for censorship or anything. I’m just saying that the separation of politics and business is crucial for the success of both.

I disagree.

Business is about making money, yes, but sometimes I think it’s wrong to “leave politics at the door”. In fact, is it even possible?

Continue reading “Is it really so wrong to mix business and politics (and religion)?”

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“Business Ethics”: starting a journey

Somewhere in the last fortnight, I decided that my business Prussia.Net should operate ethically. Not that it’s unethical now, but rather that I should consciously work to improve its status as a “good citizen”.

But what does that actually mean in practice?

After all, Westpac makes a big deal of being the world’s most responsible bank, but that’s like saying you’re the world’s most polite gang rapist. “Responsible” or not, they’re still about being a parasite on everyone else’s business transactions.

So far, I’ve figured three things…

  • I should be happy that I’ve given my office manager the flexibility she needs to be a good mother and community participant. And I am.
  • I should see what I can learn from the St James Ethics Centre.
  • I should be happy that I refused to do work for Hillsong Church today — though a soft drink company’s fine, hey, they just sell addictive alkaloid drugs to children.

But I also figure it’s a lot more than just saying stuff, it’s actually about making a real difference. Wish me luck.