The irony about the CeBIT email flood is that it makes them look desperate — yet their PR person told me yesterday that at this point, three weeks out from the start, they’ve already got more registrations than they did on opening day last year. So why do the emails keep coming? My guess is that at some point weeks ago, some executive somewhere signed off on a marketing plan, and now everyone’s dutifully following it. How… old-fashioned.
These guys are spammy at the best of times, sending at least one email a week every week. But this year I’ve received three “Exclusive Limited Offer: Free Exhibition Entry” emails this month alone, plus today another one via the Australian Computer Society — yeah, that’s fuckin’ exclusive, eh? They’ve emailed a “Dear Bloggers” media release and phoned. Gawd!
I was underwhelmed last year and annoyed with the marketing wank-words.
Do these shows actually achieve anything any more? I mean, if you’ve got a new IT product you just tell TechCrunch and the geek world’s blogosphere of feral goldfish do the rest, right? Why herd everyone into a room, except to fuel an industry of hangers-on who make t-shirts and lame promotional giveaways?
[P.S. I am actually going. If nothing else I can collect some high-grade sarcasm for my podcast. But enough with the spam already, Hannover!]