CeBIT Australia just FOAD, OK?

CeBIT Australia logo

Hannover Fairs, the organisers of the CeBIT Australia IT trade show, must be shitting themselves about poor ticket sales or something. They certainly seem desperate.

These guys are spammy at the best of times, sending at least one email a week every week. But this year I’ve received three “Exclusive Limited Offer: Free Exhibition Entry” emails this month alone, plus today another one via the Australian Computer Society — yeah, that’s fuckin’ exclusive, eh? They’ve emailed a “Dear Bloggers” media release and phoned. Gawd!

I was underwhelmed last year and annoyed with the marketing wank-words.

Do these shows actually achieve anything any more? I mean, if you’ve got a new IT product you just tell TechCrunch and the geek world’s blogosphere of feral goldfish do the rest, right? Why herd everyone into a room, except to fuel an industry of hangers-on who make t-shirts and lame promotional giveaways?

[P.S. I am actually going. If nothing else I can collect some high-grade sarcasm for my podcast. But enough with the spam already, Hannover!]

6 Replies to “CeBIT Australia just FOAD, OK?”

  1. We got fax spammed by them with “100 Exclusive Free Exhibition Passes.” If there’s one thing I hate more than email spam, it’s fax spam. Paper wasters.

  2. Marketing sure works for them

    I am not sure any tech company can get a techcrunch post on request, I never tried but it must be hard to get Arrington’s attention if you try to sell some unsexy CRM. The networking is good value I reckon, and you can find a few gems sometimes.

    As for the fax (Michael) you damn right

  3. @Jordan: You’re right about TechCrunch. Focuses on he gee-whiz rather than good, solid tools. I’m reminded once more that one of the most successful companies to come out of the great age of railways was Westinghouse because they made fail-safe air brakes. Boring, but needed by every train, profitable or not.

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