As 2012 draws to a close, it’s become clear to me that many aspects of my life should be reassessed for next year. One of the more important is my work — that is, what I do for who, how often and for how much.
Last night I made a couple of pictures to help me understand the issues I’ll need to think about. This first one shows the relative importance of each masthead, at least in revenue terms, based on the gross income they generated in 2012. I’m surprised.
I knew ZDNet was my biggest earner. What I didn’t realise was that my written stories for them, either ad hoc commissions or as conference coverage, when combined with the weekly Patch Monday podcast, represent roughly five times the revenue of the second-place holder, CSO Online.