Tag: journalism

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“Influence is the future of media”, eh?

The Influence Landscape: click for a more details

This year, the Future of Media Summit has been replaced by the Future of Influence Summit. It’s next Tuesday 1 September, Sydney time. I’ll be going, and I can offer you a discount.

Summit-master Ross Dawson has changed the name because he reckons that influence is the future of media.

Ross writes:

We have already begun to discover this through the now-dominant concept of “social media”. In the Future of Media Strategic Framework that was launched for our Future of Media Summit 2006 we described the (symbiotic) relationship between Mainstream Media and Social Media.

Social media is all about human relationships, about how we shape our view of the world based on our peer communication. The extraordinary breadth of information and opinion that we are exposed to today, combined with the ability to converse, means our own opinions are often driven more by peers than traditional sources.

In fact this shift to the social means that media is becoming far more about peer influence than information and reporting.

This year companies globally will spend US$450 billion on advertising. The composition of advertising spend has changed dramatically over the last decade. That pace of change will rapidly accelerate in coming years. Total marketing spend is hardly set to reduce in an increasingly crowded marketplace, but it will be allocated to those activities that truly make a difference. Influence — based on conversations and aggregated opinion — will be at the centre of how companies seek to drive sales and customer engagement.

Today, people find content such as movies, music, news, books and so on primarily through aggregated channels. Instead of buying the New York Times and reading it cover to cover, people are pointed to the most relevant articles in the New York Times and elsewhere, based on what people find interesting. It is hardly new that people buy music or books because of recommendations — but now adding to their friends’ opinions and magazine reviews are a universe of influencers who provide guidance on what to buy. Influence is driving the world of content and publishing as never before, and this is just the beginning.

Last year’s Future of Media Summit was full of old media journalists and managers in denial.

It triggered my controversial essay Note to “old media” journalists: adapt, or stfu! (parts of which were even translated into French in Le Monde), a wonderful response from the MEAA’s Jonathan Este, and furthers writing from me including the essays “Trouble at t’paper” and Sunday Thoughts about Journalism.

A year later, a lot has changed — although my liveblog from Media 09 still reads as pessimistic. I’ll be interested to see what emerges, and to prepare myself I’ll be reading more of Ross’ blog over the next couple of days. Expect further posts.

Meanwhile if you want to register for the Future of Influence Summit, you’ll get 20% 25% off if you use the discount code TIESTIL.

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Links for 16 August 2009 through 26 August 2009

Stilgherrian’s links for 16 August 2009 through 26 August 2009:

  • Academic Earth: “Video lectures from the world’s top scholars”, it says. Provided they’re American. The universities included so far are Berkeley, Harvard, MIT, Princeton, Stanford, UCLA and Yale.
  • [Air-L] Trivial tweeting: Another viewpoint on the “Twitter is pointless babble” rubbish, this time from Cornelius Puschmann, PhD, in the Department of English Language and Linguistics at the University of Düsseldorf.
  • Power of Information | UK Cabinet Office: The February 2009 report from the UK government’s taskforce on Government 2.0.
  • My #blogpostfriday post | Scripting News: Dave Winer is worried about the cloud. “We pour so much passion into dynamic web apps hosted by companies we know very little about. We do it without retaining a copy of our data. We have no idea how much it costs them to keep hosting what we create, so even if they’re public companies, it’s very hard to form an opinion of how likely they are to continue hosting our work.”
  • 8129.0 – Business Use of Information Technology, 2007-08 | Australian Bureau of Statistics: Detailed indicators on the incidence of use of information technology in Australian business, as collected by the 2007-08 Business Characteristics Survey (BCS).
  • The Work of Art in the Age of Mechanical Reproduction | Wikipedia: Someone — I forget who — told me to read this 1935 essay by German cultural critic Walter Benjamin. It’s been influential in the fields of cultural studies and media theory. It was produced, Benjamin wrote, in the effort to describe a theory of art that would be “useful for the formulation of revolutionary demands in the politics of art&”. “In the absence of any traditional, ritualistic value, art in the age of mechanical reproduction would inherently be based on the practice of politics. It is the most frequently cited of Benjamin’s essays”, says Wikipedia. Sounds like I should indeed read it.
  • How Tim O’Reilly Aims to Change Government | ReadWriteWeb: Tim O’Reilly posits “government as platform”, where the government would supply raw digital data and other forms of support for private sector innovators to build on top of. That’s the writer’s version. Does this fit with the Rudd government’s idea of the government as an enabler, as outlined in their Digital Economy Future Directions paper?
  • CHART OF THE DAY: Smartphone Sales To Beat PC Sales By 2011 | Silican Valley Insider: This is based on worldwide sales figures, and it makes sense. The Third World could really use a low-power, rugged smartphone at a sensible price, rather than a laptop or even a netbook to lug around.
  • News Corp pushing to create an online news consortium | latimes.com: By “consortium” they mean “cartel”, right? “Chief Digital Officer Jonathan Miller has positioned News Corp as a logical leader in the effort to start collecting fees from online readers because of its success with the Wall Street Journal Online, which boasts more than 1 million paying subscribers. He is believed to have met with major news publishers including New York Times Co, Washington Post Co, Hearst Corp and Tribune Co, publisher of the Los Angeles Times.”
  • Us Now : watch the film: “In a world in which information is like air, what happens to power?” This entire film can be watched online.
  • Morons with mobiles sour the tweet life | theage.com.au: Jacqui Bunting writes some of the dumbest words about Twitter which have ever been written. Note to editors: Anyone who starts from the premise that Twitter is meant to be a “commentary on life” needs to be taken out the back and slapped around a bit. It’s 2009. Please catch up.
  • The Conversation | Now That I Have Your Attention: The creator of Father Ted and The IT Crowd, Graham Linehan, also has a few words on Pear Analytics’ cod research on Twitter. He makes the point that for the first time we’re truly having a global conversation.
  • Pointless babble | The New Adventures of Stephen Fry: The redoubtable Stephen Fry rips into that Pear Analytics research on Twitter, with more brevity and wit than I did the other day. Well said, Sir!
  • Top 100 Aussie Web Startups – August 09 | TechNation Australia: The latest league table of Australian web businesses, for those who like to have winners and losers in clearly-defined categories.
  • Benjamin Franklin’s daily schedule | Flickr: Proof that you don’t need the Getting Things Done (GTD) methodology to be boringly anal-retentive about your scheduling.
  • Bruce Schneier: Facebook should compete on privacy, not hide it away | The Guardian: Another thought-provoking essay by Bruce Schneier.
  • Hype Cycle Book | Gartner: Mastering the Hype Cycle is the book explaining Gartner’s regular Hype Cycle reports.
  • How It All Ends | YouTube: A follow-up to the video The Most Terrifying Video You’ll Ever See, which presented a risk analysis showing that we cannot afford to ignore the potential risk of climate change, even if it all turns out to be wrong. This version skips over the main argument and addresses the potential objections.
  • Climate change cage match | Crikey: A delightful comment from a Crikey reader, Stephen Morris, who likens the tactics of climate change denialist Tamas Calderwood to the mating habits of the Satin Bowerbird, which is totally obsessed by the colour blue. “It will actively search through a wide variety of brightly coloured objects that might suitably decorate its bower, but the only colour that interests it and it wants to collect are those coloured blue. Tamas in his scientific objectivity (and unfortunately often his logic) is very Satin bowerbird like. It doesn’t matter what large amounts of available data says about global warming, the only titbits of data of interest to Tamas, are those that can be seen to indicate cooling. Once a data set loses its blueness (or coolness), it seems interest in it is lost and other blue data sets are sought.”
  • Senator Lundy describes her Public Sphere initiative | Net Traveller: A ten minute video in which Senator Kate Lundy describes her Public Sphere initiative, made for students at ANU studying Information Technology in Electronic Commerce COMP3410.
  • AP contradiction: Move forward but restore | Pursuing the Complete Community Connection: Steve Buttry points out the problem with Associated Press’ content protection plan: How can you “move forward” and “restore the past” at the same time?
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Links for 11 August 2009 through 14 August 2009

Stilgherrian’s links for 11 August 2009 through 14 August 2009, gathered with care and lightly dusted with sugar:

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Links for 10 August 2009

Here are the web links I’ve found for 10 August 2009 and some days beforehand, posted automatically, kinda.

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Links for 27 July 2009 through 03 August 2009

Here are the web links I’ve found for 27 July 2009 through 03 August 2009, posted not-quite automatically, and very late.

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Links for 24 July 2009 through 26 July 2009

Stilgherrian’s links for 24 July 2009 through 26 July 2009, collected together for a Suitable Sunday of reading:

  • Online Ad Rates Picking Up | The Business Insider: Based on a review of data from 6000 web publishers, it appears that online advertising is up 35% since its low-point of December 2008. Rates climbed 15% between May and June.
  • Love is Old-Fashioned, Sex Less So | A Stubborn Mule’s Perspective: Comparing the music in the Triple J Hottest 100 and The Guardian’s recent list of 1000 songs to hear before you die, the Mule comes up with the view that love is out of fashion. Also, chart pr0n.
  • Maker's Schedule, Manager's Schedule | Paul Graham: This essay really speaks to me. If you’re a manager, then your schedule consists of those 1-hour blocks to beloved of scheduling software. But it you’re a maker, or someone creative, one hour is barely time to get started. A good discussion of how these two different working styles can be resolved.
  • Too much networking? | msnbc.com: A network expert argues that less social networking would produce more radical innovation on the Internet. “An overabundance of connections over which information can travel too cheaply can reduce diversity, foster groupthink, and keep radical ideas from taking hold,” Viktor Mayer-Schönberger, director of the Information + Innovation Policy Research Center at the National University of Singapore, writes in this week’s issue of the journal Science.
  • Electropulse weapon fear spreads to UK politicos | The Register: A campaign by US right wingers, designed to raise fears of an electromagnetic pulse (EMP) attack they allege could cripple Western nations and lead to chaos, is targeting British politicians, with some success.
  • God is not your bitch / This just in: It is hugely unlikely God cares much about your sex life | Mark Morford: A glorious rant about politicians and others exploit God to explain how they’re really, really going to change this time — amongst many other things.
  • Best RSS feeds for information graphics | nicolasrapp.com: A collection of feeds which represents a nice mix of information graphics and data visualisations. (Is there a difference between those two terms?)
  • Rebooting The News: A weekly podcast on news and technology with Jay Rosen and Dave Winer.
  • The atmosphere in the control room gets tense … | Twitpic: This photograph is an overview of the control room as ABC TV’s Insiders is about to be broadcast last Sunday. Even with the combination of roles and reduction of control room staffing levels, broadcast TV is still a complicated beast!
  • The Great American Bubble Machine | Rolling Stone: An astoundingly harsh critique of the US economy and, in particular, Goldman Sachs. The piece begins: The worlds most powerful investment bank is a great vampire squid wrapped around the face of humanity, relentlessly jamming its blood funnel into anything that smells like money. In fact, the history of the recent financial crisis, which doubles as a history of the rapid decline and fall of the suddenly swindled dry American empire, reads like a Who's Who of Goldman Sachs graduates.”
  • Why cops should trust the wisdom of the crowds | New Scientist: The “unruly mob” concept is usually taken as read and used as the basis for crowd control measures and evacuation procedures across the world. Yet it is almost entirely a myth.