Talking Instagram and Facebook on ABC Media Report

The biggest media story last week was the billion-dollar purchase of photo-sharing service Instagram by Facebook — and I ended up talking about it on ABC Radio National’s Media Report on Friday.

If you’d like to explore further than my comments to presenter Richard Aedy, you might like the Wired analysis of the numbers compared with other internet startup buyouts, Paul Wallbank’s refutation of that analysis, and a witty piece in NYMag — as well as my own piece for Crikey.

Play

The audio is of course ©2012 Australian Broadcasting Corporation, and there’s a version at the ABC website.

All you need is 1000 True Fans

Diagram of The Long Tail, showing that you only need the top 1000 true fans to reach your financial target

“A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author — in other words, anyone producing works of art — needs to acquire only 1,000 True Fans to make a living.”

So says Kevin Kelly, founder of Wired magazine, in his latest essay 1000 True Fans.

It’s worth reading the full essay to completely grok what he’s on about. But in brief, a “true fan” is someone who’ll purchase anything and everything you produce.

They will drive 200 miles to see you sing. They will buy the super deluxe re-issued hi-res box set of your stuff even though they have the low-res version. They have a Google Alert set for your name. They bookmark the eBay page where your out-of-print editions show up. They come to your openings. They have you sign their copies. They buy the t-shirt, and the mug, and the hat. They can’t wait till you issue your next work. They are true fans…

Kelly’s point is that the Internet allows you to find and stay in touch with True Fans cheaply and easily — globally. He gives some useful numbers to help think it through, and points to some examples which are already working.

Continue reading “All you need is 1000 True Fans”