I’ll be in Perth on 27–28 October for PodCamp, the New Media Community UnConference, where I’m presenting a session on Social Media and the Federal Election.
While my first visit to Perth will be fun enough, I’m also enjoying researching my presentation. Australian politicians really don’t have a clue about this stuff.
Starting at the top of the food chain, John Howard’s MySpace profile is a disaster. The screenshot (right) records how it looked this morning — with a a broken rectangle obscuring part of the photo and adverts for the Labor party. Click for the full-size version.
MySpace is the world’s largest and best-known social media operation. Yet this profile doesn’t have anything to offer apart from a recycled media release. No blog entries. Not even any personal information beyond Howard’s age — reminding MySpace’s relatively youthful audience that he’s “old”.
How could John Howard’s personal profile not even mention cricket? If a profile contains even less information than we already know, why would we bother reading it? Why would we bother coming back?
At the other end of the spectrum — in more ways than one! — is Australian Democrats Senator Andrew Bartlett.