Tag: zern liew

Here’s one for a rainy Monday morning. 37signals’ experimental 4-day working week is going very well.

When I first compared this enlightened approach to people-management with the drive-them-harder style of Jason Calacanis, it triggered a massive debate, and I wrote a follow-up comparing the Calacanis approach to an evil cult. Last week 37signals reckoned that urgency is poisonous.

One thing I’ve come to realize is that urgency is overrated. In fact, I’ve come to believe urgency is poisonous. Urgency may get things done a few days sooner, but what does it cost in morale? Few things burn morale like urgency. Urgency is acidic.

Emergency is the only urgency. Almost anything else can wait a few days. It’s OK. There are exceptions (a trade show, a conference), but those are rare.

When a few days extra turns into a few weeks extra then there’s a problem, but what really has to be done by Friday that can’t wait for Monday or Tuesday? If your deliveries are that critical to the hour or day, maybe you’re setting up false priorities and dangerous expectations.

If you’re a just-in-time provider of industry parts then precise deadlines and deliveries may be required, but in the software industry urgency is self-imposed and morale-busting. If stress is a weed, urgency is the seed. Don’t plant it if you can help it.

I can’t agree more. A client phoned once, all a’fluster about an “emergency”. Before I could think, I blurted out the question, “Why? Whose life is in peril?”

Of course no-one was in danger. This client was operating in crisis mode, as usual: that anti-pattern also known as “firefighting mode”: “Dealing with things only when they become a crisis, with the result that everything becomes a crisis.” I’ve written about that before here and with my colleague Zern Liew.