Nice touch: The latest round of Australian Army recruitment posters were designed by the grunts themselves. This one isn’t the winner, but it’s my personal fave.
Author John Birmingham provided the pointer, and amongst the various daft comments from his feral fan base there’s a gem, explaining how the ads reveal the current self-image of the typical Australian soldier.
These posters, if their creators are a representative cross section of the Australian Army, indicate the following:
a. A heightened level of pride in what they do and that what they do is right and proper
b. A strong belief that their role is to protect the weak and the helpless, both now and for future generations
c. A belief that their profession is a selfless one calling for people of the highest calibre
d. The feeling that soldiering is an honourable profession, one that carries the mantle of the generations that defeated the Kaiser’s army in the First World War, and defeated horror and tyranny in the Second
All in all, the if this is representative of the Australian Army in particular, and the ADF in general, Australians are a very fortunate people.
Hear hear.
For the record, here’s the winner, by Private David Eason of 8 Combat Services Support Battalion.
Personally, I reckon it’s a bit too nostalgic… though your tastes may differ. My guess is The Powers That Be loved it in the lead-up to Anzac Day.
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03 April 2007 at 12:16 am
Snarky Platypus
I think the winning design is also quite ugly. That superimposed image clashes with its surroundings.
And yes, we have to stop clinging to the Anzac myth like some overused security blanket.
03 April 2007 at 11:02 am
jason
It’s a funny thing. While fully ok with honoring past soldiers, using nostalgia to encourage recruitment seems in poor taste (sometimes?). Paticularly given the differences between now and then. A lot of past diggers might recommend you don’t enlist in other peoples wars.
That attribute list is great.
07 April 2007 at 8:08 am
Richard
Anything to counter the mainstream media’s portrayal of soldiers as a cross between the Waffen-SS and Forrest Gump!
17 April 2007 at 5:42 pm
Stilgherrian
Oops! News yesterday that the WWI veteran in the winning advert, Harold Katte aka Marcel Caux, was a liar, a bigamist and a deserter. So much for role models…