Jetstar, Powderfinger to exploit fan’s enthusiasm

Australian airline Jetstar and the managers of rock band Powderfinger seem to think that waving the magic word “social media” means free labour. Exploitative cunts.

As mUmBRELLA reported:

Jetstar is continuing its drive into social media, funding an official blogger on Powderfinger’s farewell tour which is sponsored by the budget airline.

According to Jetstar: “Over 50 days, Jetstar’s official tour blogger will ‘Follow the Finger’ and produce daily blogs, video diaries, fan photos and Twitter updates. They will interview the band and support acts, interact with fans and locals and become a member of the tour support team.”

As well as covering travel and accommodation, the blogger will receive an allowance of $100 a day.

Right.

So in other words, for more than a month and a half, the “winner” of the “competition” will work as a writer covering the tour — call it journalism or blogging or whatever you like, it’s all the same thing. They’ll work as a producer, curating fan photos. They work as a PR assistant and “interact with fans and locals and become a member of the tour support team”. That’s a whole bunch of different media skills, a pretty special person indeed.

In return they get paid less than the legislated minimum wage.

The federal minimum wage is currently $15.00 per hour or $569.90 per 38 hour week (before tax).

Casual employees covered by the national minimum wage also get at least a 21 per cent casual loading.

I reckon “become a member of the tour support team” sounds like an offer of employment, yeah?

“Jetstar has been making a growing investment in social media,” says mUmBRELLA, but clearly not enough to pay a fair day’s wage for a fair day’s work.

Maybe Jetstar should try telling the roadies they’ll also get $100 a day “allowance” in return for the privilege of seeing all 34 concerts. To their faces. And I’ll sit back and watch…

Please insert a final angry sentence that includes the words “exploitation”, “unethical” and “pond slime”. And on Monday I’ll be phoning Fair Work Australia for an opinion.

Rock on.

Unless, of course, Jetstar get in touch before then to tell me they’ve decided to pay the winner the proper MEAA rate for freelance writers [PDF].

Weekly Wrap 9

A weekly summary of what I’ve been doing elsewhere on the internets — and this week there’s been a lot of it!

Articles

  • Gay marriage an irrelevant sideshow, for ABC Unleashed. I reckon the way “the gay and lesbian community” abused Senator Penny Wong for simply re-stating Labor policy was disgusting. Did they really expect her to break ranks and criticise her party’s policy just because some random punter asked her a question on Q&A?
  • AFACT didn’t explain notices to iiNet for ZDNet.com.au. On Wednesday I covered day three of the Federal Court appeal by the Australian Federation Against Copyright Theft in their case against Australia’s third-largest ISP. This is straight reportage of the morning’s proceedings.
  • Will AFACT’s appeal solve anything? for ZDNet.com.au. On Thursday, I wrote this op-ed piece, picking up on one of the appeal judge’s comments about this appeal not necessarily solving anything long-term.

Podcasts

  • Patch Monday episode 51, “Data breaches: it’s criminals again” with guest Brad Arkin, who Mark Goudie, who heads up the forensics practice for Verizon Business Asia-Pacific in Melbourne. We discuss Verizon’s 2010 Data Breach Investigations Report [PDF].
  • A Series of Tubes episode 114. Host Richard Chirgwin talks with APNIC Chief Scientist Geoff Houston about the impending exhaustion of IPv4 internet addresses, and me about the AFACT v iiNet appeal, the demise of Google Wave, and a few political things.

Media Appearances

[Photo: The view from Courtroom 1, Federal Court of Australia, Sydney, photographed on 4 August 2010. The brown smudges are not on your screen: the windows need cleaning from the outside.]

ICT Election Forum: what questions?

The Australian Computer Society (ACS) is once more holding a Federal Election Forum on ICT issues, with the Minister for Broadband, Communications and the Digital Economy Senator Stephen Conroy, his Coalition counterpart Tony Smith MP, and The Greens’ spokesperson Senator Scott Ludlam.

As you can see from the photos, Australia’s political diversity is once more represented by a bunch of middle-aged men in dark suits.

When I wrote about the equivalent event in 2007, I noted that the Minster at the time, Liberal Senator Helen Coonan, looked rattled and scored a few own goals. Conroy, by comparison, was alert and scored some sharp political points. And Democrat leader Senator Lyn Allison — remember the Democrats? — was quietly confident.

Labor’s broadband promise was a Fibre to the Node network with a “guaranteed” minimum speed of 12Mb/sec to 98% of Australians, costing $4.7 billion. The Liberals were promising WiMaX through the OPEL consortium. From memory, mandatory internet censorship didn’t even get a mention, as both parties only added that little gem to their agendas after the official campaign period had started.

How times have changed…

This year’s moderator is Sky News political editor, David Speers. An odd choice, I must say. Sure, he has the profile and Sky News Business is the host broadcaster. But wouldn’t it have been better to have someone with a better technical knowledge of the portfolio, rather than a general political news reporter? My worry is that it’ll degenerate into political point-scoring rather than analysing competing policies.

So let’s help out Mr Speers. What are the issues this year, do you think? What questions should he ask?

I think we can take a question or two about internet censorship for granted. Please try to think beyond the obvious indignation du jour.

The Federal Election Forum is next Tuesday 10 August 2010 at the National Press Club in Canberra. The debate starts at 1pm Canberra time and will be broadcast on Sky News Business and possibly ABC News 24. [Update 3pm: The Forum will also be streamed live at YouTube’s Australia Votes channel.]

[Photo credits: Stephen Conroy via Wikimedia Commons. Tony Smith via Office of Tony Smith MP. Scott Ludlam via The Greens. This composite image is licensed for re-use under a Creative Commons CC-BY-SA-2.0 license.]

Weekly Wrap 8

A weekly summary of what I’ve been doing elsewhere on the internets.

Articles

Podcasts

  • Patch Monday episode 50, “Security lessons from Adobe Reader” with guest Brad Arkin, who heads up security and privacy at Adobe. The next version of Adobe Reader for Windows to be released later this year will include a “sandbox”, making it much more resistant to certain kinds of attacks.

Media Appearances

  • On Thursday afternoon I did a quick spot on ABC Radio Statewide NSW with Paul Turton, talking about, of all things, running out of IP addresses, DNSSEC and this mangled story about the seven secret people who can reboot the internet. Alas, this isn’t podcast anywhere.
  • On Friday I recorded an interview with ABC Radio National’s Future Tense which will be broadcast next Thursday.

[Photo: Circular Quay viewed from the railway station, photographed on 27 July 2010. We really do take this view for granted.]

Adam Schwab’s NBN reply

Yesterday I posted a fairly blunt attack on Adam Schwab‘s analysis of the national Broadband Network (NBN). Today he sent this response, which I publish in full.

Stilgherrian is, on most occasions, one of the leading technology writers in Australia — his coverage of the planned internet filter was first class, as was his recent reporting of the planned $400 million under-sea cable between Sydney and Los Angeles. However, Stilgherrian let his lofty standards drop and seriously damaged his journalistic credibility with his blinding support for the National Broadband Network (NBN). Sadly, it appears that Stilgherrian’s ostensible desire that other people to pay for a shiny piece of broadband infrastructure has gotten in the way of him actually considering whether the multi-billion dollar public investment is a good idea for Australian taxpayers.

Stilgherrian launched a blistering attack on an article I wrote in Crikey, alleging that it was “full of misunderstandings and straight-up mistakes”. A somewhat ironic comment given most of his criticisms were themselves quite obviously incorrect. Specifically, Stilgherrian stated that:

[Schwab] thinks the NBN is an internet service provider (ISP). He wants it to deliver short-term commercial return on investment. And he doesn’t differentiate between needs now and a decade or two or three in the future.

Perhaps Stilgherrian should have either read the original article properly or spent thirty seconds contacting me before jumping to incorrect conclusions as to my ‘thoughts’. Nowhere in the original article was it stated that the NBN would be a retail network. The NBN has always been a wholesale network. The original article referred to the speculated final retail prices which may result from the NBN, but did not specify that the NBN would be the retailer. Nor was that point even remotely relevant to the main intent of the article.

Second, the original article also never referred to a ‘short-term commercial return on investment’. Rather, the it noted that no proper cost/benefit analysis had been undertaken. It is correct that ‘return on investment’ to taxpayers is not a purely financial determination (for example, returns from a public investment will partly be in the form of higher living standards which flows from the investment). But the article was making the specific point that no analysis of the returns had been undertaken (instead, proponents of the NBN had pointed to rather unconvincing benefits, like eHealth or the ability to hold videoconferencing as justifications for the project).

It is certainly possible that if such an analysis were ever carried out the study may deem that the NBN is in the best interests of taxpayers (although critics claim that such is unlikely given the inevitable ‘waste’ and inefficiencies which would result from a public project of such a size). The point remains — no such determination was ever undertaken.

Like many proponents of the NBN, Stilgherrian falls into the trap of simply assuming “faster internet is better”, regardless of the costs. Of course, prima facie, faster internet is superior to slower internet. I, like most people, would prefer faster broadband. I, like most people, would also like the Government to buy me a Porsche. However, it is preferable that the Government does not make spending decisions based on the desires of certain individuals rather than the economy as a whole, as that would result in misallocation of capital and a terrible waste of taxpayer money. (Admittedly, there are many other terrible Government policies from both sides of the political spectrum, so the NBN is certainly not the worst Government promise, just the most expensive).

A decision on the scale of the NBN should be properly considered — the costs (which are obviously financial, and look like bring are in the range of $30-$35 billion — depending on the final result of the Telstra deal) should be weighed against all the benefits of the faster broadband infrastructure which too may be substantial but are in the most part, still unidentified.

Stilgherrian then submitted a range of reasons why the public benefit resulting from faster broadband outweighs the cost, including inserting a nice-looking graph prepared by none other than the National Broadband Network itself.

Stilgherrian also made a couple of valid, yet obvious points — wireless in itself is not a sole solution and certainly isn’t able to carry the amount of data of fibre. But that is to ignore other existing infrastructure and the fact that private companies (like iiNet, TPG, Foxtel and Telstra) are also able to roll out high speed broadband to compliment existing infrastructure. (Most CBD businesses already have high speed broadband).

There is also the option of having a broadband network which covers predominantly higher density areas at a marginally lower speed, substantially mitigating the cost but retaining many of the benefits Stilgherrian referred to.

The NBN was drastically altered at the time of the global financial crisis by a Government which was looking to stimulate the economy without proper economic analysis. The plan went from a $6 billion to a $4 billion to a $43 billion scheme at what appeared to be the whim of a now deposed Prime Minister. The original article questioned whether that remains the correct decision for Australian taxpayers. It may be, but to the decision has become so politically clouded that taxpayers can’t be confident that they are receiving a return (be it financial or otherwise) from their investment.

I haven’t properly digested this response yet, but I do think it’s nice to be able to continue the conversation. I’ll probably write something on the weekend.