Author: Stilgherrian

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Talking Telstra and transparency on Radio National

Telstra logo

My world was dominated by Telstra last week. Apart from my writing and a radio spot about the government’s plans to split the telco, I also spoke on ABC Radio National’s Future Tense on Thursday about the sudden closure of their nowwearetalking blog.

I’d already written about that shutdown here and over at Crikey. However the Radio National conversation was in the more general context of how social media is affecting corporate transparency.

You can listen to the program (at least for now) and read the full transcript over at the ABC’s website. The other guests were Shel Holtz, co-author of Tactical Transparency; Mark Hannah, a New York-based communications consultant; Mike Hickinbotham, Telstra’s Social Media Senior Advisor; and ABC economic correspondent Stephen Long. well worth checking out.

Here’s the full text of my section.

Continue reading “Talking Telstra and transparency on Radio National”

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Telstra split and Brendan Nelson: 2008 predictions revisited

Sol Trujillo: photo courtesy Telstra

I’ve read so much about the Telstra break-up this week, and written and spoken about it so much, that my brain’s still fizzing. But here’s one thing: I predicted this more than a year ago!

On 2 January 2008 I wrote, as part of my Predictions for 2008:

Telstra will be forced to separate its wholesale and retail businesses. Meanwhile the Sol Trujillo-led management team will continue to play nasty with the government, causing them to be increasingly sidelined — especially over the Rudd government’s new broadband rollout.

OK, I got the timing wrong. But it does seem that I was reading the signs correctly.

Looking back at those predictions, I’m saddened to see that former defence minister Brendan Nelson hasn’t been investigated for his role in that deal to buy $6 billion worth of Super Hornet fighter aircraft — even if someone has since pointed me to their potential use in an electronic warfare role — but has instead been made ambassador to the EC, NATO, Belgium and Luxembourg, and special representative to the World Health Organisation.

Not quite the outcome I was after, unless some Eurospook’s going to give the good Dr Nelson a thorough probing in Brussels.

If that happens, I don’t want pictures.

So, I’m updating my 2008 predictions score to 56.25%, which is now a pass instead of a fail. That’s fair, right?

[Photo: Former Telstra CEO Sol Trujillo, courtesy Wikipedia. I’m so thoroughly confused by the implications of the licensing on that image and a recent Creative Commons report on how people define “non-commercial” that I’ll just say this post is licensed by whatever Creative Commons license it needs to be to shut everyone up. FFS write in Plain English, people!]

Bonus links: This week’s writing about Telstra

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Google and Bing, sitting in a tree…

This is sweet! Look what happens when you search for the word “search” on the world’s two leading Internet search engines.

Screenshots of Google and Bin searches for "search": click for a closeup

Yes, if you Google for “search” the first result is Bing. And if you Google it on Bing, the first result is Google. Now who said these guys were competitors?

Hat-tip to Derek Jenkins (@ozdj), and doubtless others as the meme spreads.

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Like a lizard!

Gosh, I haven’t posted much detailed work here lately, eh? That’s because I’ve been flat out on many things, including more writing for Crikey than usual. I’ll try to catch up tonight with an overview of the Telstra break-up stories from the last few days.

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Stopping the junk mail flood 2

It’s a month since I complained about advertising being inserted to my “no advertising material” mailbox. How that’s gone?

The good news is that immediately following PMP Distribution chastising their walker there was a significant drop in unaddressed advertising material, perhaps to only half what there was before. Good. But there’s still plenty of “bad corporate citizens” who I’ll now name, and a few businesses who failed to respond.

First, kudos to David Jones and their distributors PMP Distribution, and also to MiniMovers and Marrickville Metro (AMP Capital Shopping Centres), who responded promptly and dealt with the problem. Well done.

A slap on the wrist to Domino’s Pizza; Go Green Insulation; Kmart; and Raine & Horne Marrickville, all of whom didn’t even acknowledge my email enquiry. Pathetic.

An especially big slap to Kmart, since your website contact form sent me an email which said:

We value your feedback, and wish to advise that the matter you have raised has been referred to one of our Customer Relations Representatives who will be in contact with you in the near future.

I didn’t bother chasing Cavellis Woodfire Pizzeria, Cut & Save Tree Service, or Papaya Thai Eatery since they didn’t list email addresses.

Now, the new bad apples…

This month’s rude pricks are: Broadway Shopping Centre; De Sousa Real Estate (who also camouflaged their advertising to look like a hand-written note); Domino’s Pizza (again! twice!); Franklins & Family Supermarkets; Marrickville First National Real Estate; Mountain Designs; Prestige Cleaning Specialists; Raine & Horne Marrickville (again!); Ray White Newtown (another real estate agent!).

I’ll be in touch with all of these businesses to give them a chance to respond. And, since real estate agents feature so prominently in this list, I’ll be asking the REIA whether they consider this to be acceptable behaviour.

We also got a message from beyondblue, but since that’s not advertising but a public health message about depression I’ll give them the benefit of the doubt. Keep up the good work.