Information Architects Japan have published a great guide to What Works on the Web — a good read for anyone wanting to do business online.
One section touches upon what I’ve been calling radical transparency — something which can shock clients more used to their suppliers spinning bull.
The openness with which we communicate here is not common. It has gotten some people suspicious and angry. We talk about clients that screwed us over (without mentioning their name, or even giving hints of course), contracts we didn’t get because we were not good enough, we shoot against people that are potential clients, we mess with one of the lungs of the blogosphere and one of the biggest marketing agency in the world started to get nervous after we opened fire against them and their unprofessional dubious practices.
This openness is to a certain degree an experiment, to a certain degree unavoidable, as it goes back to the character of iA’s peculiar owner. iA’s openness is based on the assumption: That being real works better that being virtual. In the so called virtual world as well as in the real world. Yes, in the business world as well: Because if you show your clients who you are, you are more likely to get the ones that understand you.
The definite reality check on that one is yet to come. But we are pretty optimistic.