Politicians and Social Media: a catalogue of cluelessness

I’ll be in Perth on 27–28 October for PodCamp, the New Media Community UnConference, where I’m presenting a session on Social Media and the Federal Election.

Screenshot of John Howard MySpace, 18 October 2007

While my first visit to Perth will be fun enough, I’m also enjoying researching my presentation. Australian politicians really don’t have a clue about this stuff.

Starting at the top of the food chain, John Howard’s MySpace profile is a disaster. The screenshot (right) records how it looked this morning — with a a broken rectangle obscuring part of the photo and adverts for the Labor party. Click for the full-size version.

MySpace is the world’s largest and best-known social media operation. Yet this profile doesn’t have anything to offer apart from a recycled media release. No blog entries. Not even any personal information beyond Howard’s age — reminding MySpace’s relatively youthful audience that he’s “old”.

How could John Howard’s personal profile not even mention cricket? If a profile contains even less information than we already know, why would we bother reading it? Why would we bother coming back?

At the other end of the spectrum — in more ways than one! — is Australian Democrats Senator Andrew Bartlett.

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A Tale of Two Cults

Gaping Void cartoon: I like to pay double for Apple products because it makes me feel Closer to Steve

They must put something in the water at places like Google and Apple.

I mean, isolating everyone at a “campus” even to the point where they only eat with each other is one of the classic cult-creation techniques. And both have a personality cult thing going with Steve Jobs and Larry Page and Sergey Brin

But check this Google software engineer gushing over the chance to do menial work in the kitchen:

How often do you get to cook fine cuisine for 800 people — especially while learning from some of the finest chefs in the business? Our Google chefs offer a limited number of culinary internships, and I was lucky enough to win one. So one fine Thursday morning I got to spend 4 hours in the Google kitchens working with, and learning from, our amazing culinary engineers.

Like so many software people, Dave MacLachlan seems amazed that other professionals actually have systems too, and know what they’re doing.

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Coonan’s own goals in ICT debate

Photograph of Senator Helen Coonan at ACS Election Forum

Body language is revealing. At Friday’s breakfast forum, two Senators’ body language showed their confidence in their grasp of Information and Communications Technology issues. Alas, the minister, Senator Helen Coonan (pictured), wasn’t one of them.

Coonan’s opening speech was long on motherhood, short on detail. Her opponents, Labor’s Senator Stephen Conroy and Democrat leader Senator Lyn Allison attacked with confidence — and hard numbers. Coonan looked rattled.

When he wasn’t speaking, Conroy was alert. His eyes scanned the crowd, noting tables for heavyweights Microsoft, IBM, Lenovo, Accenture, Fujitsu, Symantec, Gartner … though Telstra were notably absent.

Allison was relaxed and comfortable, sitting back and waiting for her turn, ready to rattle on about quantum computing, laptops in school, IT literacy, and a global brand for Australian IT innovation — something like Woolmark for wool.

But Coonan frowned and ruffled through her papers as if cramming for an exam, nodding as she recognised something. I’ve been told since that she wouldn’t agree to the debate unless she had all the questions in advance — and her answers were apparently scripted.

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Coonan vs Conroy: preparing for battle

Photograph of Senator Stephen Conroy and Senator Helen Coonan

As mentioned last week, Friday morning I’m having breakfast with the ICT minister Senator Helen Coonan and her ALP counterpart Senator Stephen Conroy — along with some many members of the ACS.

That’s Senator Coonan on the right. In every sense of the word.

While the discussion will be chaired by some bloke from Channel 7, I’m assuming there’ll be a chance for questions. When I asked on Link last week, here’s what popped up. What would you add?

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“I’ll take care of that, Prime Minister”

Most politicians, and especially Ministers, have no clue about teh Internets. An article from The Guardian explains why, at least in relation to former UK Prime Minister Tony Blair.

As prime minister, Tony Blair was shielded from the bewildering speed of technological change. Everything was done for him. So in 10 years he never learned how to send a text message. Finally he did. [Alastair] Campbell [Blair’s director of communications] reported: “I have had two from him. The first was the single word ‘are’. The second read: ‘this is amazing you can do words and everything’.”

Thanks to Memex 1.1 for the pointer.