Category: Marketing

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Weekly Wrap 18 and 19

A weekly summary of what I’ve been doing elsewhere on the internets, for those who haven’t been paying attention properly. Once more I’ve skipped a week, but I haven’t been all that prolific so I’ll think you’ll cope.

Articles

Podcasts

  • Patch Monday episode 60, “Credit cards risked by standards failure”. My guest is Mark Goudie, head of the forensics practice for Verizon Business in Melbourne. I also chat with journalist and telco analyst Richard Chirgwin about the NBN opt-out issue.

Media Appearances

  • While it’s not strictly “media”, the panel No Man’s Land at the National Young Writers Festival the other weekend went remarkably well. I did make a crappy phone-quality recording of the session, and if that can be turned into a podcast I will do so. Eventually.

Geekery

  • I finally completed the migration of all my Prussia.Net internet hosting clients to a new server. For those who care about such things, it’s a leased dedicated server at ServePath running CentOS and the cPanel/WHM hosting control panel. I had its security improved by the good folks at ConfigServer, and Bobcares continue to provide user support. I’ve also used Linode to supply a bunch of secondary DNS servers.

Corporate Largesse

I’ve decided to introduce this new section, where I declare who’s bought me food and drink or given me gifts, so you can properly judge whether I have been influenced by them in my media coverage. In the last two weeks that’s:

Elsewhere

Most of my day-to-day observations are on my high-volume Twitter stream, and random photos and other observations turn up on my Posterous stream. The photos also appear on Flickr, where I eventually add geolocation data and tags.

[Photo: Realising her full potential, a billboard which caught my eye at Town Hall station in Sydney. For having “realised her full potential”, this young woman seems remarkably unexcited. Plus I’d have thought that “full potential” is only realised once you get into your career, not just when you get your Bachelor of Commerce or Economics degree.]

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Jetstar, Powderfinger to exploit fan’s enthusiasm

Australian airline Jetstar and the managers of rock band Powderfinger seem to think that waving the magic word “social media” means free labour. Exploitative cunts.

As mUmBRELLA reported:

Jetstar is continuing its drive into social media, funding an official blogger on Powderfinger’s farewell tour which is sponsored by the budget airline.

According to Jetstar: “Over 50 days, Jetstar’s official tour blogger will ‘Follow the Finger’ and produce daily blogs, video diaries, fan photos and Twitter updates. They will interview the band and support acts, interact with fans and locals and become a member of the tour support team.”

As well as covering travel and accommodation, the blogger will receive an allowance of $100 a day.

Right.

So in other words, for more than a month and a half, the “winner” of the “competition” will work as a writer covering the tour — call it journalism or blogging or whatever you like, it’s all the same thing. They’ll work as a producer, curating fan photos. They work as a PR assistant and “interact with fans and locals and become a member of the tour support team”. That’s a whole bunch of different media skills, a pretty special person indeed.

In return they get paid less than the legislated minimum wage.

The federal minimum wage is currently $15.00 per hour or $569.90 per 38 hour week (before tax).

Casual employees covered by the national minimum wage also get at least a 21 per cent casual loading.

I reckon “become a member of the tour support team” sounds like an offer of employment, yeah?

“Jetstar has been making a growing investment in social media,” says mUmBRELLA, but clearly not enough to pay a fair day’s wage for a fair day’s work.

Maybe Jetstar should try telling the roadies they’ll also get $100 a day “allowance” in return for the privilege of seeing all 34 concerts. To their faces. And I’ll sit back and watch…

Please insert a final angry sentence that includes the words “exploitation”, “unethical” and “pond slime”. And on Monday I’ll be phoning Fair Work Australia for an opinion.

Rock on.

Unless, of course, Jetstar get in touch before then to tell me they’ve decided to pay the winner the proper MEAA rate for freelance writers [PDF].

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The Online Circle apologises, makes good. Bravo!

Last night I gave one hell of a serve to The Online Circle, a “full-service interactive agency” who I accused of… well… read it for yourself. Today their CEO Jeff Richardson emailed an apology, and I reckon he’s more than made good. Bravo.

I’ve always said that the true measure of a business is how it responds when something goes wrong. Too many try to cover the cracks with bullshit — I’m sure you know the kind of hollow corporate PR-speak I mean. It takes integrity and, indeed, guts to respond directly to criticism, particularly when it was a direct and as harsh as mine.

Mr Richardson, Sir, it takes a solid effort to write an email like yours, which I thoroughly appreciate, and of course I accept the apology.

Here’s the full text of Jeff’s email:

Continue reading “The Online Circle apologises, makes good. Bravo!”

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Oi, The Online Circle! Don’t spam! Don’t lie!

[Update 8 June 2010: The Online Circle’s CEO Jeff Richardson emailed an apology and explanation today. I think it’s a superb response, dignified yet accepting the very harsh criticism I served out. I’m impressed. And of course I accept the apology. So do bear that in mind as you read this rant. — Stilgherrian]

Speaking personally, I wouldn’t trust a “full-service interactive agency” that can’t even get the basics of the Spam Act 2003 right. So here’s my Big Fat Monday Night Hello to The Online Circle, the arsehats who just spammed me.

Guys, here’s how your email starts:

Hi Stilgherrian,

Firstly, thank you very much for your effort and involvement in our [redacted] campaign (We hope you enjoyed the chocolate). We saw some great blog articles and Twitter updates written that have really helped people understand more about [redacted] and why we all should get involved.

Erm, I wasn’t involved in this campaign, with or without any effort. So there’s arsehattery #1. And I never got any chocolate. There’s arsehattery #2.

Oh, and that sentence in parentheses? The full stop should be inside the closing parenthesis. That’s #3.

I’ll skip over the plug for your “we’re excited to announce” thing because — and OMFG how original is this? — you’re inviting people to upload videos to promote your client’s product! A video competition! How unique is that?

“Not at all,” is my answer there. Video competitions have to be the most overworked cliché in social media marketing.

But here are the bits which really shit me.

You are receiving this email because The Online Circle has found you to be an online influencer in Australia. This is our first contact with you and we promise not to share your name or any details with anyone.

An “online influencer”, eh? So it’s not that I’m an “interesting writer” or “respected commentator” or “glutton for chocolate” or even just “nice guy” or perhaps even “dangerous psychotic” — but an “online influencer”. Great. I fit some smegging buzzword du jour category for your marketing effort. T’riffic. How depersonalising.

“This is our first contact with you,” you say?

Bullshit.

You previously emailed me on 24 February, subject line “Social Media Influencer — How about free samples?”, to say that you “understand generating content for your blogs and social media channels can sometimes be challenging”. No, I don’t “generate content”. I write. I take photos sometimes.

And you emailed me again on 1 March, subject line “We are ready to send you some free chocolate”, with the same content.

All three emails claim “This is our first contact with you”. Liars.

And if you’d bothered to even look at my website…

… as opposed to, I presume, just finding me on some list of Australian bloggers somewhere, you might even have discovered that I don’t fill my website with random plugs for multinational corporations. Especially corporations that pull more than USD 7 billion a year in revenue but still want the punters to do their creative work for them in exchange for a few chocolates.

Arsehats. Exploitative spammy bloody arsehats.

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Patch Monday: Is cloud right for your business?

[Oops. Not only was the Patch Monday podcast filed late, so it kinda became Patch Tuesday, I forgot to post it here. Well, that’s fixed now.]

ZDNet Australia logo: click for Patch Monday episode 32

The key IT buzzwords for 2010 seem to be “cloud computing” and “virtualisation”, but is cloud really right for your business?

Will it provide a cheaper, more flexible option? Or can companies not afford to store data and run applications outside their business?

In a program recorded at the annual Kickstart Forum on IT trends, I spoke with Rosemary Stark, Microsoft Australia product manager for Windows Server and infrastructure solutions and Craig Deveson, CEO of Devnet, one of Google’s enterprise and web development partners.

Meanwhile, Michael Rich, managing director of Attaché Software, explains why he thinks IT vendors have got it wrong by attempting to sell products instead of providing business value.

You can listen below. But it’s probably better for my stats if you listen at ZDNet Australia or subscribe to the RSS feed or subscribe in iTunes.

Please let me know what you think. We accept audio comments too. Either Skype to stilgherrian or phone Sydney +61 2 8011 3733.

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Gold Coast? Kickstart? Pirates? Oh dear!

Tomorrow morning I’m flying to the Gold Coast for the Kickstart Forum 2010, a 3-day event that will “bring together more than 50 of Australia’s leading IT journalists and vendors”.

Apparently I’m one of them. “Leading IT journalist”, that is. Gosh.

Now some of the attending journalists tell me it’s a valuable opportunity to network and generate story leads. But with less than 24 hours until I fly north, I’m hesitant.

I’m starting to see the silly themed promotions some vendors are planning. Norton are doing some “top secret we fight cyber crime” Men in Black thing. Then…

“On the Sunday night, MyNetFone is sponsoring a Masterchef style interactive cooking dinner. Please note, you must wear covered shoes. On Monday night CSC will be sponsoring a pirate themed event, it’s always more fun to get into the spirit if [sic] things and dress up a little. :)”

Erm, no it’s not. I loathe dress-ups and themed events. What a wank.

OK, it’s at the Hyatt Regency Sanctuary Cove. Which is all well and good. It certainly looks comfortable enough.

But Sanctuary Cove isn’t a cove at all. Look at the map and you’ll see that it’s one of those awful fake resort gated communities built in the middle of a swamp.

There is no escape!

Have a look yourself. Take the online tour. It’s diabolical!

But still… One way or another I have to deliver a Patch Monday podcast on Monday and an episode of The 9pm Edict Monday night. And Crikey commissioned a story about something else for Monday too. Erk.

Wish me luck.

I’ll keep up a regular flow of commentary via my Twitter stream using the hashtag #ks10.