While the Facebook IPO Roadshow rolls on, the company is trying a bunch of experiments — both to search for new revenue streams and to maintain the buzz. One of them is paying $2 to have your post highlighted.
The numbers in the story don’t surprise me. Typically a Facebook user’s posts are only seen by around 12% of their followers, depending on whether Facebook’s secret-sauce algorithm decides whether you’re a sufficiently close friend or the topic is of sufficient interest to the viewer.
Why not let people pay money to change that?
The audio is of course ©2012 Australian Broadcasting Corporation, but as usual I’m posting it here as an archive.