So, there’s a reason Google is being so stubborn over this “real names” policy. Google+ isn’t a social network at all, despite the fact that it looks like one. It’s actually the core of an identity service.
I wrote about this for Crikey today, a piece that includes Google chair Eric Schmidt’s confirmation of that plan and some observations that suggest Google+ is failing to reach critical mass.
The continuing bad press over what’s been dubbed #nymwars won’t help. Yet I suspect that Google’s need and desire to prevent Facebook Connect becoming the planet’s default identity service will override most concerns.
It’ll be interesting to see how this plays out.
Schmidt has always been the go-for-profits guy. Google co-founder and CEO Larry Page is reportedly aware of the problem, although an informative post by Stephen R van den Berg says it’s unclear whether he’s being properly informed about the criticism. That post was written a week ago, however, so I daresay Page has seen at least some of the news reports since. And the other co-founder, Sergey Brin, has been notably silent.
It feels like things have come a long way since my original expletive-filled rant.
Oh, and thank you to everyone who said they liked the Patch Monday podcast on this topic. That’s especially pleasant given my fears over the rushed recording.