Web’s Short Attention Span (plus more)

If you’re writing for the web, get to the point! The average home user spends only 52 seconds on a web page.

Other useful facts from Nielsen/NetRatings’ June 2006 figures:

  • The average home user has 36 web-browsing sessions per month, visiting a total of 63 unique domains.
  • There are 10,546,747 active “digital media” consumers in Australia (does that mean “Internet users?), out of an estimated 13,745,868 potential users.