The following words are meaningless and should never be used in marketing material: world-class, solution, business-grade, leading, flexible, fully-featured, next generation, multi-tiered, dynamic, intelligent, unique, client-focussed, integrated, complete.
2 Replies to “Meaningless IT marketing words”
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Reminds me of the ‘Wank Word Bingo’ sheets that were circulating as office samizdat a few years ago. Intended for use in meetings, they contained terms like ‘paradigm shift’, ‘holistic’, ‘iterative’, ‘Third Wave’, ‘best practice’, and (my personal favourite) ‘leveraging existing synergies’.
My flatmate would like to add “technology” to that list.