’Pong and I have just let The Simpsons Movie and Burger King absorb an hour of our valuable attention in exchange for turning us into yellow-skinned characters. Simpsonize Me is a promotional tool for the film, but one which gives you a toy to play with — the ability to turn your photos into characters from The Simpsons — in exchange for a bit of brand reinforcement.
I reckon this is how “interactive advertising” has to work. A fair exchange of value. As opposed to Audi’s over-produced self-indulgent wank, where they get your psychometric profile and you get — well, nothing.
The question now, of course: How good a match for me is the character I’ve made? Comments?
Facebook profile. Now.
@Garth Yeah it’s not bad eh? Still, Facebook… I don’t want to be seen as yet another victim of pop culture marketing. I have [coughs] intellectual integrity!
They’ve given you a bit of a tummy, haven’t they?
@Richard: Oh I chose the tummy. The alternative was a bit too skinny, and in the interests of Truth and Integrity (again)…
Interestingly, ’Pong’s version isn’t quite as accurate, I think. But then the application is really just a Flash-driven Identikit, I guess, so if you don’t have the pieces it won’t work.