I’m not particularly surprised to discover that the Prime Minister’s Twitter presence isn’t really Kevin Rudd but a minion of some kind.
I’ve already written about this [1, 2], and will doubtless write again, but I figure today’s the day they really do need to sort out how they’re going to use this Twitter account.
Are they talking in first person like “I’m on my way to the G20…” or the third like “We think getting 700 followers in 7 hours + following back caused us to crash“? How will they respond to the massive return traffic, making sure everyone feels like they’ve been heard while not sounding like a robot?
Why wasn’t this written up on the site before the account went live? After all, those basic ground rules would have been negotiated well before the PM approved the idea, wouldn’t they?
I’m still not convinced by this “we crashed Twitter” line either. Al Gore joined Twitter the other day and was getting 2000+ adds an hour. It coped fine then. I don’t see why it wouldn’t cope now. Linkage please, Prime Minister’s Minion!
I’m also surprised that they seem to be stumbling a bit, even by rolling out the account while the PM’s travelling. Surely they’d have hired an expert for such a public activity?