Lessons from tacky Heath Ledger jokes, Day 1

[Update 30 January 2008: More analysis of this has been posted since this article was written. Look for items tagged “heath ledger”.]

Screen grab of Google AdWords advertisement: Heath Ledger jokes. Only just dead, but the tacky jokes have begun. Outrageous! stilgherrian.com

Just 24 hours ago, actor Heath Ledger died. Before most people even knew he was dead, I’d set up a web page asking for jokes about his death and I placed an advertisement (pictured) on Google. Tasteless. But there was a porpoise. This was Science!

Here’s what I’ve learned so far. If you have any questions as you read this, please ask them. I’ll be exploring the data more deeply over the next few days.

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