If 2006 was the year of Web 2.0 then 2007 is the year of social media. For individuals anyway. Australian businesses and politicians generally don’t “get itâ€.
Social media is mainstream. Two million Australians have Facebook pages and 3.5 million read blogs. MSN Messenger has 7 million users here, and even Ja’mie King says “I’ll MSN u 2nite†without explanation.
But few businesses use social media. Why? I suspect there’s two reasons, apart from an endemic inability to adapt and change. One is about the tools, the other is about business culture.
Continue reading “2007: Social media goes mainstream (except for business and politics)”