2007: Social media goes mainstream (except for business and politics)

Gaping Void cartoon: If you talked to people the way advertising talked to people, they’d punch you in the face.

If 2006 was the year of Web 2.0 then 2007 is the year of social media. For individuals anyway. Australian businesses and politicians generally don’t “get it”.

Social media is mainstream. Two million Australians have Facebook pages and 3.5 million read blogs. MSN Messenger has 7 million users here, and even Ja’mie King says “I’ll MSN u 2nite” without explanation.

But few businesses use social media. Why? I suspect there’s two reasons, apart from an endemic inability to adapt and change. One is about the tools, the other is about business culture.

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Roll on Easter!

Exhausted. Long day. Dying server repaired. Annoying client’s website almost finished. Still wide awake. I’m afraid that blue LEDs are dangerous. Billy Law (who I wrote about the other day) did a cool photo of ’Pong. He’s good. A friend’s blog posting about Acid-Base Karaoke disappoints: not a great night out, just some thing for teaching chemistry to kids. At least my video of The KLF arrived from England. I have got to start work on my song idea. And I haven’t even written anything about David Hicks’ sentence or the NSW Election. At least Hugh MacLeod is more bitter than I am.