Consider the Sony SVRHD700 Digital Video Recorder. This fine-looking piece of kit has dual high-definition digital TV tuners, HDMI output and a 160GB hard drive to store up to 23 hours of HD video. The even finer Sony SVRHD900 is identical — except for a 250GB hard drive, storing 36 hours.
Now a 250GB hard drive costs just $30 more than a 160GB. But by adding $30 of hardware, Sony can charge an extra $200 for the whole machine — $1499 compared with $1299.
Why? Because you get 56% more storage, and 20% more model number, but pay only 15% more. Bargain!
Possibly related posts
Tags: perception, psychology, sony, svrhd700, svrhd900


ABC The Drum
Crikey
CSO Online
Delicious
Dopplr
Flickr
LinkedIn
newmatilda.com
Patch Monday
Posterous
Qik
Stilgherrian Live (Ustream)
Technology Spectator
Twitter
Viddler
No comments
Comments feed for this article
Trackback link: http://stilgherrian.com/marketing/pricing_perception_1/trackback/