Sensis, the Telstra subsidiary that owns things like the Yellow Pages and Trading Post, has kicked off a legal attack on small websites for “trademark infringement”. Why? Because they haven’t got an ® after every mention of “Yellow Pages”.
Apart from the daftness of attacking little fish, which only makes your company look like a bully, you’ve got to wonder why they’re doing it.
- They’re re-branding as “Yellow” anyway. yellowpages.com.au identifies itself as “yellow.com.au”, and their new logo just says “Yellow”. Here’s a screenshot of their site as of a few minutes ago.
- There doesn’t seem to be any actual trademark infringement. At least not by my reading of some material I’ll mention shortly.
I found out about this yesterday when Professor Roger Clarke posted to the Link mailing list. I’ve become more and more astounded at the stupidity of it all as I’ve read people’s comments…
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