“Clever”, but too late?

Photo from government Climate Clever campaign

The government’s Climate Clever campaign is, apart from a wonderful subject for satire, apparently a nice attempt to re-associate the word “clever”.

As Possums Pollytics explains, it’s trying to re-frame the word away from “John Howard is clever” as in “tricky” to “clever policies on climate”.

Word association is a powerful propaganda weapon. Think Beazley and ticker, Keating and elitist, Latham and learner, and now Howard and clever. If the Libs could disassociate the word clever from Howard and re-associate it with climate change policies, not only would they neutralise the ALP attack, but would reduce the power of any residual word association with Howard.

A shame it’s probably way too late to make a difference. Possums also reports on the latest AC Nielsen polls with a simple “Business as usual. Nothing to see here folks, please move on.”

Mr Howard, please just call the bloody election. The longer you leave it now, the more you’re going to piss off the very people you’re trying to impress.

Sydney Life: living in fear

Photograph from Welcome Home series by Garry Trinh

This photo from Garry Trinh’s “Welcome Home” series has won this year’s Sydney Life Prize. And I’ll bet it puts some noses out of joint.

Let’s face it, Sydney thinks it’s pretty bloody special sometimes. Loud, self-centred, self-indulgent, self-opinionated and narcissistic. So I’m always happy to see imagery which reminds us that everything’s not always as pretty as it seems.

That’s why I liked it when the City of Sydney selected ’Pong’s Anywhere Chairs project, and why I like this photo winning the $10,000 prizemoney and public viewing by half a million people — even though it presents a Sydney that isn’t as glossy as the one you’ll see in the Shoot the Chef competition or as “clever” (too clever?) as the winning photo there.

As one of the judges, Sandy Edwards, says, “The image reminds us that real estate is of high value in Sydney, yet this family home in western Sydney is uninviting.”

Sydney Life finalists are on show in Hyde Park North until 22 October, part of the Art & About festival. Thanks to Billy Law for the pointer.

Spaceport America, designed by Foster+Partners

Artists impression of Spaceport America

Spaceport America, the world’s first commercial spaceport, is being built in New Mexico for Virgin Galactic. Who else would you choose to design it other than Foster+Partners — follow the link for more piccies. Thanks to Wired for the pointer.

Given all the announcements of a spaceport in Australia, a shame it’s not somewhere like Cairns. Or Uluru. 😉

Bonus space link: Arthur C Clarke on the 50th anniversary of Sputnik.