Category: Marketing

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Social networks: the Nuclear Option

Photograph of a feral goldfish

I’d planned to write something else today, but if I don’t mention this article now then I’ll appear way out of touch. Mark Pesce has just posted another magnificent essay: The Nuclear Option.

It’s a commentary on how Twitter and similar tools which help us create instantaneously-connected global social networks are changing the world. Entertainingly written too, as always — and not just because he mentions me.

I won’t quote it. Just read it. Then make a cup of tea, read it again, and stare out of the window for a while.

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CeBIT Sydney actually approaching record attendance

CeBIT Australia logo

The irony about the CeBIT email flood is that it makes them look desperate — yet their PR person told me yesterday that at this point, three weeks out from the start, they’ve already got more registrations than they did on opening day last year. So why do the emails keep coming? My guess is that at some point weeks ago, some executive somewhere signed off on a marketing plan, and now everyone’s dutifully following it. How… old-fashioned.

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CeBIT Australia just FOAD, OK?

CeBIT Australia logo

Hannover Fairs, the organisers of the CeBIT Australia IT trade show, must be shitting themselves about poor ticket sales or something. They certainly seem desperate.

These guys are spammy at the best of times, sending at least one email a week every week. But this year I’ve received three “Exclusive Limited Offer: Free Exhibition Entry” emails this month alone, plus today another one via the Australian Computer Society — yeah, that’s fuckin’ exclusive, eh? They’ve emailed a “Dear Bloggers” media release and phoned. Gawd!

I was underwhelmed last year and annoyed with the marketing wank-words.

Do these shows actually achieve anything any more? I mean, if you’ve got a new IT product you just tell TechCrunch and the geek world’s blogosphere of feral goldfish do the rest, right? Why herd everyone into a room, except to fuel an industry of hangers-on who make t-shirts and lame promotional giveaways?

[P.S. I am actually going. If nothing else I can collect some high-grade sarcasm for my podcast. But enough with the spam already, Hannover!]

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Earth Hour a dud?

My gut impression was that last night’s Earth Hour in Sydney was less about individual involvement this year, more about corporate sponsors ostentatiously turning off lights at head office. Agreed? There was little visible effect to be seen as my train approached the Sydney CBD just after the 8pm start time, and while walking past bars and restaurants in Surry Hills there was little difference apart from a few token candles at some eateries. Oxford Street looked pretty much as usual. Last year I had lengthy thoughts. This year I agree with the usually-irritating Helen Razer when she says A Blaze of Conceit Will Light up the World.

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Sea hake fillet: truth in advertising?

Photograph from series: werbung gegen realität

The package, according to my amateur knowledge of German, says: “Sea hake fillet in dill sauce with spinach leaf and carrot purée”. Sounds great, eh? The contents, alas…

This is one photo from a series of 100 called werbung gegen realität where the photographer has juxtaposed images from the packaging of processed food with what’s actually inside. This may be Germany, but I reckon it ain’t any different here in Australia. (Hat-tip to Boing Boing.)

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Stupid uses of “solution”

Photograph of truck with sign on side: Crawford Tree Solutions Pty Ltd 0417 871 471

Pet gripe: the use of the word “solution” in (originally) the IT industry and now, seemingly, everywhere.

Wikipedia doesn’t give it it’s own page, merely saying:

In business, a solution is a product, service, or combination of both which is said to solve a business or consumer’s problem; the term is often considered an overused and unimaginative buzzword.

So when I saw this truck (pictured) in Stanmore yesterday afternoon I wondered, “WFT is a ‘tree solution’?”

I assume this guy is an arborist, or “tree surgeon”. The former ain’t great marketing in the 21st Century ‘cos it’s latinesque, but I can live with the latter — after all, he’s a bloke what cuts down or fixes trees, yeah?

Other annoying buzzwords for me: “business ecology”, “DNA” (when used to talk about “our business’ DNA”), “space” and “Web 2.0”. Any others?