Norway’s NHK groks The Torrent

Miro logo

While the music and movie companies rail against BitTorrent, Norwegian broadcaster NRK recently used the torrent’s capabilities to distribute a HD TV program to 80,000 people for just $350 total in storage and bandwidth.

[P]roject manager Eirik Solheim… estimated that the bandwidth bill would have been roughly $8000 had NRK chosen a more traditional delivery method…

All the HD video files were stored and delivered using Amazon’s S3 data service, which has optional bittorrent capabilities. NRK syndicated the .torrent episodes over an RSS feed, which allowed the program to work something like a podcast.

NRK recommends that people use Miro to subscribe: it’s the easiest way for folks to use BitTorrent and it fits their public-interest mission. The estimate that a high percentage of their downloaders (50% or more) are using Miro.

[…] Technically, the cost to the producer for distributing to a handful of viewers, say 300, is basically the same as doing so for 1,000,000 people. This is because after a point, distribution is handled by the viewers themselves; as the number of viewers rises, the work that NRK does stays constant.

I think I should be playing with Miro more…

I’ve changed my mind about Newstopia

I didn’t like the first episode of Newstopia on SBS last year. I thought Shaun Micaleff was trying too hard to sound like he was being satirical. “I. Am. Telling. A. Joke. Now. And. I. Am. Clever.” But last night I changed my mind. I watched the latest episode online: he’s relaxed into the role, and much lolz. Maybe I’m finally over the fact that I found Mr Micaleff to be a painful arsehole back when he was at the Uni of Adelaide with me. (Weren’t we all, though.) Maybe it’s because I was, as Christian Kerr alleges, the first person to play him Supernaut’s I Like It Both Ways.

All you need is 1000 True Fans

Diagram of The Long Tail, showing that you only need the top 1000 true fans to reach your financial target

“A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author — in other words, anyone producing works of art — needs to acquire only 1,000 True Fans to make a living.”

So says Kevin Kelly, founder of Wired magazine, in his latest essay 1000 True Fans.

It’s worth reading the full essay to completely grok what he’s on about. But in brief, a “true fan” is someone who’ll purchase anything and everything you produce.

They will drive 200 miles to see you sing. They will buy the super deluxe re-issued hi-res box set of your stuff even though they have the low-res version. They have a Google Alert set for your name. They bookmark the eBay page where your out-of-print editions show up. They come to your openings. They have you sign their copies. They buy the t-shirt, and the mug, and the hat. They can’t wait till you issue your next work. They are true fans…

Kelly’s point is that the Internet allows you to find and stay in touch with True Fans cheaply and easily — globally. He gives some useful numbers to help think it through, and points to some examples which are already working.

Continue reading “All you need is 1000 True Fans”

67 Australian SAS captured airbase defended by 1000

Photograph of Australian SAS troopers in Iraq with captured Iraqi aircraft

Why do we never hear about the real work of the Australian military overseas? I’ve written about this before, but I’ve just stumbled across another example. We should have heard about this!

According to a post at the Iran Defence Forum, where I snaffled the photo, 67 Australian SAS troopers captured an Iraqi airfield defended by over 1000 troops.

The Australian SAS captured an Iraqi airfield during the invasion with over 60 intact aircraft camouflaged and buried.

A MiG-25 Foxbat fighter was amongst the captured aircraft, and apparently it’s on its way to Perth to be displayed at the SAS base there.

As I said last time, surely you, dear Department of Defence, can tell enough of the story to inspire the kiddies without “revealing operational secrets”. Hell, I’d love to record this kind of oral history! You know where to find me.