There’s a “blackout” on political advertising in electronic media the last three days before an election — but not on the Internet. Is this a loophole which needs closing? Or is the blackout a pointless relic from the past?
The rules on electoral advertising include this blackout…
…to ‘provide a “cooling off period” for electors to consider their stance on the issues without the influences of electronic media advertising’. This provision had been in place for about 50 years before being deemed unnecessary in 1991 when a complete election advertising ban was imposed. However, it was re-enacted in 1992 after a High Court decision declared the complete ban invalid. The ‘blackout’ can also be seen to prevent parties making claims late in election campaigns that cannot be scrutinised before election day.
But political parties will be able to continue broadcast-style advertising over the Web.
Continue reading “Political advertising “blackout” loophole. Or not.”


