Yesterday I reported that traffic for The Heath Ledger Experiment had declined across the weekend. Today I can tell you that the decline has been reversed and we’re slightly up again. Across 6 days, we’ve seen a total of 6,407 unique human visitors to the jokes page.
I have no real explanation for this yet, and it may just be statistical noise. Still, my gut feeling is that we’re moving past the initial feeding-frenzy. Perhaps the early visitors are people who actively seek out a forum for this sort of thing, because that’s how they gain the attention they seek. Later, others stumble across the site once those early visitors have seeded it with content.
One old friend, who I hadn’t heard from in years, emailed me across the weekend to say:
I stumbled across your site after someone sent me a Heath Ledger joke and I couldn’t think of a witty comeback, so decided to resort to a websearch and let the internet do my thinking for me. I never did find one good enough to send, but I did enjoy a productive half hour rooting around in your website.
I’m also starting to see inbound links from forums where people are discussing whether what I’m doing is tasteless or not, or reflecting on the way we feed on celebrity news in general. Is this perhaps the natural cycle of such things?
What I have learned is that it’s very easy to generate a few thousand inbound visitors. But why you’d want to do that, and what you do with those visitors, are completely different questions.